Many Celebrity Websites Hit Hard by Google Maccabee Update

On December 20, 2017, Google announced several “minor” core changes to its algorithm. Known as the Maccabee update, a company spokesperson said these improvements were part of Google’s routine efforts to improve overall relevancy. While that sounds good, this update hit multiple celebrity websites hard. In response, some of the best internet marketing consulting services have worked to provide a solution.

Minor Changes – Big Problems

As explained by a top SEO optimization company, during the timeframe of making changes, Google focused on several updates, including one that caused some real problems for celebrity websites. A few examples of sites affected include those for John Lennon, Tom Cruise, Charlie Sheen, Kristen Stewart, and Lebron James. With the algorithm changes complete, these and other celebrities saw a drastic decline in site ranking.

In fact, some celebrity sites that ranked number one in search results just weeks before Google’s changes now sit at the bottom of the first page or appear on one or more of the following pages. As you can imagine, that significant drop has a dramatic effect on traffic, and therefore, generated revenue. These and other individuals have turned to respected search engine optimization services to recapture their original ranking status.

The affected celebrities, along with the rest of the online world, are trying to figure out how just one “minor” algorithm change could have such a huge impact. To continue reading visit source... 

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Many Celebrity Websites Hit Hard by Google Maccabee Update

On December 20, 2017, Google announced several “minor” core changes to its algorithm. Known as the Maccabee update, a company spokesperson said these improvements were part of Google’s routine efforts to improve overall relevancy. While that sounds good, this update hit multiple celebrity websites hard. In response, some of the best internet marketing consulting services have worked to provide a solution.

Minor Changes – Big Problems

As explained by a top SEO optimization company, during the timeframe of making changes, Google focused on several updates, including one that caused some real problems for celebrity websites. A few examples of sites affected include those for John Lennon, Tom Cruise, Charlie Sheen, Kristen Stewart, and Lebron James. With the algorithm changes complete, these and other celebrities saw a drastic decline in site ranking.

In fact, some celebrity sites that ranked number one in search results just weeks before Google’s changes now sit at the bottom of the first page or appear on one or more of the following pages. As you can imagine, that significant drop has a dramatic effect on traffic, and therefore, generated revenue. These and other individuals have turned to respected search engine optimization services to recapture their original ranking status. Continue reading for more information...

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MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone No: 844-990-6111
Email: hugh@macraes.com

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Google Surprises Users by Saying They Never Index All Known URLs

Professional SEO services provide multiple benefits. Instead of having to spend valuable time trying to keep up with Google’s upgrades and new releases, not to mention integrating them into your marketing campaign, an expert will perform the work on your behalf.

As a prime example of how the right SEO optimization company can help, an expert will determine if you should make your meta descriptions longer to support longer snippets in search results. According to Google, longer descriptions are dynamic, which means that you do not need to make any changes to them. Instead, it will handle it for you.

While Google’s statement is correct, top SEO experts suggest that you consider lengthening your meta descriptions, thereby giving you more control over the longer snippets. Although changing the length of the descriptions does not affect your search engine ranking, it can positively impact your click-through rate.

Benefits of Lengthening Meta Descriptions

According to a reputable search engine optimization company, if you want to make your longer snippets more appealing in search results, you should lengthen your meta descriptions. Now, that does not automatically mean that Google will always use them. The reason is that your descriptions are both page content- and query-dependent.

Google focuses on meta description on your website pages. When it needs additional details or more context based on queries performed by users, it will also take specific parts of the page. Visit Source...

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone No: 844-990-6111
Email: hugh@macraes.com

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Third Party Reviews Integrated into Local Search Results by Google

In the Knowledge Graph cards for My Business resort and hotel listings, Google integrated reviews from third-party sources, including TripAdvisor. As explained by a reputable local SEO company, this update is different from others in which Google aggregated reviews coming from third-party sites in the “Reviews” tab.

Longer Reviews

Now, third-party reviews show up when clicking on “View all Reviews,” which is unique since reviews appeared there before. Another significant difference is that instead of snippets of text, these new reviews contain full text. Along with that, the reviews include the source of where the information was originally published. If the review text is too long, users can click on a link that takes them directly to the initial source.

Another change is that users can filter reviews. After clicking on the drop-down menu for “All Reviews,” they can then select Agoda, Booking.com, Expedia, Google, or Hotels.com. As Google continues to make changes, there is a growing need for professional local search engine marketing services. By utilizing local search marketing services, you leave the integration of these and other changes in the hands of experts.

Providing both prospects and existing customers more information in the form of online reviews is valuable for your marketing campaign. The more information that individuals have, the more enticed they feel to learn about the product or service you offer. If you have little time to spend on this or any SEO strategy, an expert can help. Working on your behalf, this person will not only make the appropriate changes but also assess your site to determine what changes, if any, it needs.

Considering that more than 60 percent of consumers read reviews before they make a purchase, this text is critical. A well-written review will paint a visual picture of what people can expect from not just your product or service, but your business as a whole. Therefore, making this possible is critical to your success.

Longer reviews also make people feel more confident about their buying decision. The reason is that they can easily separate legitimate from spammed comments. In other words, they can quickly distinguish comments left by real consumers as opposed to those hired to leave positive feedback.

Hiring the Best SEO Services

For this SEO strategy among many others, you can always rely on our services at MacRAE’s Marketing. In addition to our expertise with SEO, we stay on top of all Google changes so that we can modify our customer’s strategy accordingly. We invite you to visit us online or call today.

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Ways to Integrate Chatbots into Your Marketing Strategy

Whether you do the work yourself or hire a reputable digital marketing agency, integrating chatbots into your overall marketing strategy provides incredible benefits. Sometimes, trying to figure out the right way to do this becomes confusing, but with professional digital marketing services, you have the assurance of getting the results you want.

The exciting news is that you can integrate chatbots into your digital marketing campaign using various methods. By working with an expert, that individual will assess your needs and then determine which technique will achieve your goals and objectives.

Integration Methods

The following are some of the options worth considering:

• Customer Sales Reps – Instead of paying a hefty price to have sales reps assist customers around the clock, you can use chatbots. Not only will they provide prospects and existing customers with much-deserved attention, but also help drive them through the sales funnel so that you can close deals. Available in every time zone and language, chatbots will support your customers while at the same time reducing labor costs.

• Enhanced Engagement – Customer engagement is critical to success. Unlike traditional one-sided comments or having your customers click to get answers, they can have actual conversations with chatbots. If you wonder if this works, consider that businesses that use them tend to have a better and more trusting relationship with customers. After all, chatbots understand complex signs about a user, thereby increasing brand loyalty.

• Customer Insights – In addition to collecting essential customer insights, chatbots analyze them. Although they offer tremendous benefits in several ways, this is perhaps the most critical. Using chatbots as part of your marketing campaign will allow you to better understand your customer’s purchasing habits.

• Research – You may find it surprising that chatbots will also help you research information required for writing compelling articles and blog posts.

• Miscellaneous – For finding prospects and analyzing traffic, chatbots are vital to your marketing efforts. They will also qualify leads on your behalf, organize your marketing team to boost performance, and work with various messaging platforms for enhanced communication.

Your Most Trusted Marketing Source

For help getting chatbots integrated into your digital marketing campaign, you can count on us at MacRAE’S Marketing. We have years of experience and unparalleled expertise in this area as well as all other SEO strategies. Give us a call or visit us online to get started on achieving more online success.

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Why Web Design Is an Integral Part of Your SEO Measures

Any trusted web design services company will confirm that your web design plays a critical role in the effects of SEO. Unfortunately, many companies have the wrong mindset, and because of that, they never achieve the desired level of online success.

As expressed by a top web design development company, when it comes to trust, the design elements on your website are far more powerful than the content. For example, if your site has a complex or “loud” layout, is flooded with over-the-top or pop-up ads, features a dull color or no color at all, loads slowly, or has print that is so small that visitors need a magnifying glass, people immediately question its authenticity.

By working with a top-rated web design and development company, you get a site that is fresh, innovative, unbiased, and relevant. Using professional web design and development services ensures that visitors see your site as 100 percent trustworthy.

Also, if visitors to your site cannot get past the design aspect, they will never reach the content, whether text or video. Therefore, valuable content that you devoted time to developing is never read or seen. The wrong web design impacts multiple areas of your business, including branding, SEO, and conversion rates. Read more.

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Unlike Google Search Algorithms, These SEO Fundamentals Do Not Change

On a relatively frequent basis, Google changes its algorithms, and in response, marketers make changes to their SEO services. Without online marketing experience, trying to stay on top of these changes is difficult. However, by using a top SEO agency, you can leave that to a professional. Even with ongoing algorithm changes, some SEO fundamentals remain consistent.

Fortunately, a reputable SEO company knows the changes to implement and which ones to leave alone. As a result, your site will perform optimally at all times. According to a highly respected SEO optimization company, the following represent strategies that are always effective, regardless of changes to Google’s algorithms.

• Quality Content – When it comes to SEO fundamentals, “quality” content is critical. For great content, you need to keep it to around 800 words, using relevant primary and secondary keywords without overstuffing and provide original, informative, and compelling information. The goal with this SEO fundamental is to provide both prospects and existing customers with readable and digestible information on a particular topic. For Google to succeed, it needs to direct users to superior online content. Therefore, sticking to this fundamental, and if you do, you will achieve incredible visibility.

• Trusted Networks - Another SEO fundamental involves building trust in networks. For Google to establish the most trustworthy online sources, it relies on a massive network of trust indicators. Therefore, it is important to get links to point to your site. The more trustworthy those links, the more trustworthy your site becomes. Even though link-building techniques have undergone tremendous changes over the past few years, the concept remains steady. A top SEO optimization company can help you build online authority by building and managing your link profile.

• Bot Visibility – Using various SEO strategies, a marketing expert will make sure that your site gets indexed by Google properly. That way, bots that crawl your site can see your content, which results in higher search engine ranking. With incredible technical skills, the SEO company will implement the appropriate methods.

• Website Structure – Another unchanging SEO fundamental is the structure of your site. In fact, its layout and structure determine how Google evaluates it and, therefore, its search ranking. Some of the most critical factors include a meta description, post title, and page description.

At MacRAE’s Marketing, a highly-regarded SEO services company, we are aware of ongoing Google algorithm changes but also the SEO fundamentals that will boost your online presence, traffic, leads, and conversions. You can call or visit us online to get more information on this and other SEO topics.

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