Many Celebrity Websites Hit Hard by Google Maccabee Update

On December 20, 2017, Google announced several “minor” core changes to its algorithm. Known as the Maccabee update, a company spokesperson said these improvements were part of Google’s routine efforts to improve overall relevancy. While that sounds good, this update hit multiple celebrity websites hard. In response, some of the best internet marketing consulting services have worked to provide a solution.

Minor Changes – Big Problems

As explained by a top SEO optimization company, during the timeframe of making changes, Google focused on several updates, including one that caused some real problems for celebrity websites. A few examples of sites affected include those for John Lennon, Tom Cruise, Charlie Sheen, Kristen Stewart, and Lebron James. With the algorithm changes complete, these and other celebrities saw a drastic decline in site ranking.

In fact, some celebrity sites that ranked number one in search results just weeks before Google’s changes now sit at the bottom of the first page or appear on one or more of the following pages. As you can imagine, that significant drop has a dramatic effect on traffic, and therefore, generated revenue. These and other individuals have turned to respected search engine optimization services to recapture their original ranking status. Continue reading for more information...

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MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone No: 844-990-6111
Email: hugh@macraes.com

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Google Surprises Users by Saying They Never Index All Known URLs

Professional SEO services provide multiple benefits. Instead of having to spend valuable time trying to keep up with Google’s upgrades and new releases, not to mention integrating them into your marketing campaign, an expert will perform the work on your behalf.

As a prime example of how the right SEO optimization company can help, an expert will determine if you should make your meta descriptions longer to support longer snippets in search results. According to Google, longer descriptions are dynamic, which means that you do not need to make any changes to them. Instead, it will handle it for you.

While Google’s statement is correct, top SEO experts suggest that you consider lengthening your meta descriptions, thereby giving you more control over the longer snippets. Although changing the length of the descriptions does not affect your search engine ranking, it can positively impact your click-through rate.

Benefits of Lengthening Meta Descriptions

According to a reputable search engine optimization company, if you want to make your longer snippets more appealing in search results, you should lengthen your meta descriptions. Now, that does not automatically mean that Google will always use them. The reason is that your descriptions are both page content- and query-dependent.

Google focuses on meta description on your website pages. When it needs additional details or more context based on queries performed by users, it will also take specific parts of the page. Visit Source...

Contact Us:
MacRAE’S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada
Zip Code: L5A 2W4
Phone No: 844-990-6111
Email: hugh@macraes.com

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Third Party Reviews Integrated into Local Search Results by Google

In the Knowledge Graph cards for My Business resort and hotel listings, Google integrated reviews from third-party sources, including TripAdvisor. As explained by a reputable local SEO company, this update is different from others in which Google aggregated reviews coming from third-party sites in the “Reviews” tab.

Longer Reviews

Now, third-party reviews show up when clicking on “View all Reviews,” which is unique since reviews appeared there before. Another significant difference is that instead of snippets of text, these new reviews contain full text. Along with that, the reviews include the source of where the information was originally published. If the review text is too long, users can click on a link that takes them directly to the initial source.

Another change is that users can filter reviews. After clicking on the drop-down menu for “All Reviews,” they can then select Agoda, Booking.com, Expedia, Google, or Hotels.com. As Google continues to make changes, there is a growing need for professional local search engine marketing services. By utilizing local search marketing services, you leave the integration of these and other changes in the hands of experts.

Providing both prospects and existing customers more information in the form of online reviews is valuable for your marketing campaign. The more information that individuals have, the more enticed they feel to learn about the product or service you offer. If you have little time to spend on this or any SEO strategy, an expert can help. Working on your behalf, this person will not only make the appropriate changes but also assess your site to determine what changes, if any, it needs.

Considering that more than 60 percent of consumers read reviews before they make a purchase, this text is critical. A well-written review will paint a visual picture of what people can expect from not just your product or service, but your business as a whole. Therefore, making this possible is critical to your success.

Longer reviews also make people feel more confident about their buying decision. The reason is that they can easily separate legitimate from spammed comments. In other words, they can quickly distinguish comments left by real consumers as opposed to those hired to leave positive feedback.

Hiring the Best SEO Services

For this SEO strategy among many others, you can always rely on our services at MacRAE’s Marketing. In addition to our expertise with SEO, we stay on top of all Google changes so that we can modify our customer’s strategy accordingly. We invite you to visit us online or call today.

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