Showing posts with label professional seo services company. Show all posts
Showing posts with label professional seo services company. Show all posts

Tuesday, 13 June 2017

The Most Important Factors for Ranking in Google SERPs

With the right professional SEO services, you can rank higher on Google’s search engine results pages (SERPs). The best SEO companies understand the most critical factors to accomplish this goal. Therefore, it is important to utilize the best Google search engine optimization services. By using the best superior SEO services in Canada, you will start to see an improvement in your SERP ranking. Following are some of the most critical factors:

•    Indexed Age – Google places importance on the indexed age of your site, and associated content, . which This is the date it discovered your domain or web page, not your site’s registration or launch date. Because of that, new sites struggle to rank high, whereas websites in existence for years have an easier time. Top SEO professionals use various tactics to build trust with Google, which includes never bending or breaking the rules.

•    Compelling Content – For better ranking on Google’s SERPs, compelling content is essential. SEO experts understand that skimping on content is never OK. Things like spun, error-ridden, and duplicate content, as well as content overrun with keywords, is are extremely damaging and, therefore, avoided.

•    Thin Content – Ranking is also affected by thin content, which includes blogs of less than 400 words and articles of less than 1,000 words. To improve your ranking on Google’s SERPs, you need blogs of around 500 words. As for articles, studies show that 2,000 000-plus words rank the highest. However, your content cannot contain filler words, instead, it should offer information that people find helpful, interesting, useful, and engaging.

•    Authority Profile – Google also looks for websites that indicate authority through a healthy link profile. That means inbound links should have a healthy level of diversity, coming from various trusted sources and linking to quality content.

•    Keyword Use – An additional factor is that content should never contain overstuffed keywords. Rather than an abundance of keywords, stick with a few that are high- ranking and relevant to your product, service, company, or business. Usually, a 1 to 1.5 percent keyword density is best.

•    Mobile-Friendly – Unless your website has a mobile-friendly design, you can expect a low ranking. Today, mobile searches outpace non-mobile searches, which is why Google focuses so hard on the mobile user’s experience. For a high SERP ranking, your website must fall in line with Google’s mobile algorithm.

At MacRAE’s Marketing, we have the necessary experience and expertise to boost your site’s ranking by working with these and other factors. To see the full host of services offeredwe offer, you can visit our website or call to speak with a company representative.

Tuesday, 16 May 2017

Why Are Social Media Management Services Important for Brand Awareness?

To increase the awareness of your brand, using social media management services is vital. Today, social media’s role in helping online businesses succeed is significant. By using a social media agency, you have assurance that nothing critical is overlooked. When researching different social media management companies, look for those with extensive knowledge specific to social media services, as well as other optimization strategies.

Top social media management companies focus on not only Facebook, Twitter, and LinkedIn but virtually all platforms. When compared to outbound marketing, social media marketing’s lead-to-close rate is 100 percent higher. That means to make your brand more visible to your targeted audience, this form of marketing is essential.

1.    SEO Boost – Search engine crawlers constantly work to find webpages that get significant traffic. For this reason, experts use killer SEO strategies. Because social media drives traffic to your site’s optimized pages, your brand is better recognized, and your site is ranked higher.

2.    Greater Recognition – In today’s fiercely competitive online world, you need to take advantage of every opportunity for syndicating content and increasing online visibility. The reason that social media is so important is that it serves as new channels to your brand’s content and voice. At the same time, prospects have an easier time gaining access to your site, which makes it easier for them to become familiar with your product or service.

3.    Better-Received Messages – Unfortunately, many people never think of social networks like Facebook and Twitter being good marketing vehicles. In reality, posting advertisements on these platforms enhances brand awareness.

4.    Ad Targeting and Retargeting – When it comes to advertising, social media sites are highly customizable. Therefore, appealing ads on certain platforms work great in targeting and retargeting your audience.

5.    More Brand Coverage – For all types of events, such as tradeshows, fundraisers, and so on, you can leverage your presence with social media. Compared to more traditional marketing strategies, social media provides more brand coverage.

6.    Immediate Response – You also need to consider that social media services allow you to respond almost immediately to questions and problems. Providing customers with a fast response is an outstanding way to improve brand awareness.

MacRAE’s Marketing ranks among the best for SEO and social media marketing. You can visit our website to learn about the different services that we offer or call us today to get started with enhancing the awareness of your brand.

Wednesday, 15 March 2017

8 ESSENTIAL QUESTIONS TO ASK BEFORE HIRING A WEB DESIGN SERVICES COMPANY IN 2017

When hiring a web design services company, you need to ask key questions. SEO and marketing strategies continually evolve, meaning that every year, they change. Therefore, the questions that you ask in 2017 will be different from questions asked last year. The goal is to identify the best website designers and developers so that you can enjoy tremendous online success.
Key Questions to Ask

For superior SEO services in Toronto in 2017, start with the following eight questions.
  1. Are design and development handled in-house?
  2. How many years has your team provided SEO and marketing strategies for online businesses?
  3. Do your services focus on mobile users?
  4. Do you offer ongoing maintenance services and support?
  5. How is your pricing established?
  6. How long will it take to build my website?
  7. Will all of the design source files for internal use be provided?
  8. How is success tracked?
For more detail Click Here...

Contact Us:
MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario, Canada
Call On: 1-844-990-6111
Email: hugh@macraes.com

Friday, 24 February 2017

Internet Marketing Consultancy: Long Term Benefits for SEO that You Must Know

Did you know that with internet marketing consultancy, SEO can actually provide your business with a number of long-term benefits? Investing in search engine optimization services not only offers long-lasting results, it provides you with peace of mind knowing that once your website has achieved higher rankings, and that it will continue to deliver leads and customers.

In fact, choosing to invest in search engine optimization services can easily be one of the best decisions that you will ever make for your business. Unlike other marketing strategies, SEO is not temporary in nature. In other words, it will continue providing results long after your initial investment.

Search engine optimization works both locally and nationally in helping you in dominate your marketing efforts and reach customers. By taking advantage of this benefit, you can expand your business much farther than ever anticipated. Websites with high rankings also tend to attract a greater degree of social media exposure. Social media and search engine optimization work hand-in-hand. While SEO delivers increased social media visibility, social media popularity is likewise beneficial for the purposes of search engine optimization.

Search engine optimization services are unique to other forms of marketing in that they ensure your website is working for you around the clock. Even after you have retired for the evening, SEO is still working to generate leads and deliver customers. This is just one of many benefits when working with a digital media marketing consultant.

Working with digital marketing consulting companies to develop a customized SEO strategy for your website can also help increase brand awareness. The fact is that today, most consumers are more likely to trust brands when those brands appear in the first few positions on a search engine results page opposed to brands that do not have a good online presence. If you have a small business that needs increased brand awareness, investing in search engine optimization can help you gain a top coveted position while increasing exposure of your brand.

Ultimately, search engine optimization is vital for all businesses, regardless of the industry or size of the operation. Having a website that is fully optimized is an absolute necessity in today’s world of business. Rather than view this as money spent, look at it as money invested in the long-term success of your business.

For superior SEO services, MacRae Marketing is a highly-respected and trusted source. If you need help getting a new business off the ground or want to increase visibility of an existing business, please contact us today.

Tuesday, 14 February 2017

Professional SEO Services Can Help with Launch of New Microsoft BING Ad Bots for Managing Campaigns


Have you heard about the new bots Microsoft is launching to assist with managing BING ad campaigns? If not, it’s time to get educated. These third-party bots are now available in Facebook Messenger, Google Sheets, Slack, and elsewhere. They can be used by marketers for obtaining information regarding campaign performance.

In some cases, marketers can utilize this information and then take action to improve campaign performance. For marketers who are a little uncertain about utilizing the information generated by the bots, professional SEO services are proven to be critical in putting the information to work.

Microsoft has been working extensively in the fields of artificial intelligence, machine learning, and bots. Referred to as an Associate Account Manager in the Box, the concept behind the bot is to make it possible for Bing advertisers to be guided by their own virtual account manager. Not only will the bot tell brands how their campaigns are doing, it can make recommendations regarding what they could be doing to improve the performance of the ads. Ultimately, this could give marketers the ability to automate a number of back office tasks.

Original Source: http://blog.macraesmarketing.com/professional-seo-services-can-help-with-launch-of-new-microsoft-bing-ad-bots-for-managing-campaigns

Contact Details:
565 Orwell Street, Unit A
Mississauga, Ontario
L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com