Third Party Reviews Integrated into Local Search Results by Google

In the Knowledge Graph cards for My Business resort and hotel listings, Google integrated reviews from third-party sources, including TripAdvisor. As explained by a reputable local SEO company, this update is different from others in which Google aggregated reviews coming from third-party sites in the “Reviews” tab.

Longer Reviews

Now, third-party reviews show up when clicking on “View all Reviews,” which is unique since reviews appeared there before. Another significant difference is that instead of snippets of text, these new reviews contain full text. Along with that, the reviews include the source of where the information was originally published. If the review text is too long, users can click on a link that takes them directly to the initial source.

Another change is that users can filter reviews. After clicking on the drop-down menu for “All Reviews,” they can then select Agoda, Booking.com, Expedia, Google, or Hotels.com. As Google continues to make changes, there is a growing need for professional local search engine marketing services. By utilizing local search marketing services, you leave the integration of these and other changes in the hands of experts.

Providing both prospects and existing customers more information in the form of online reviews is valuable for your marketing campaign. The more information that individuals have, the more enticed they feel to learn about the product or service you offer. If you have little time to spend on this or any SEO strategy, an expert can help. Working on your behalf, this person will not only make the appropriate changes but also assess your site to determine what changes, if any, it needs.

Considering that more than 60 percent of consumers read reviews before they make a purchase, this text is critical. A well-written review will paint a visual picture of what people can expect from not just your product or service, but your business as a whole. Therefore, making this possible is critical to your success.

Longer reviews also make people feel more confident about their buying decision. The reason is that they can easily separate legitimate from spammed comments. In other words, they can quickly distinguish comments left by real consumers as opposed to those hired to leave positive feedback.

Hiring the Best SEO Services

For this SEO strategy among many others, you can always rely on our services at MacRAE’s Marketing. In addition to our expertise with SEO, we stay on top of all Google changes so that we can modify our customer’s strategy accordingly. We invite you to visit us online or call today.

Read More

How Local SEO Services Can Boost Your Business Leads

Are you looking for a way to boost your business? If so, you should speak with an expert about local SEO services. Although there is tremendous value in all SEO tactics, local search engine optimization is also essential. Without having the right strategies in place, both your brick and mortar and online business could suffer significantly.

SEO for local business helps align vital information about your business with your “My Business” page in Google, as well as local directories, multiple search engines, and social media networks. Included are things like your company name, address, phone number, website URL, types of products or services, office hours, and so on.

Primary Benefits

1.    Revealing Business Information - When conducting online searches, many people come across inaccurate or incorrect business information, including phone number, hours of operation, address, and so on. Because you want your prospects to find you quickly and easily, it is essential for your information to be correct and consistent. By using professional services for local search engine optimization, you never have to worry about people receiving wrong information.

2.    Company and Brand Visibility – Thanks to enhanced company and brand visibility, you will see a dramatic increase in traffic to your site. One way to accomplish this is with reviews. As part of your local SEO strategy, an expert will generate customer reviews on your product or service. Typically, reviews have a significant impact on local search rankings.

3.    Local Networking – A professional marketer can build local links. The goal is to take advantage of links to local businesses with local directories. That way, you can share the details about your business while at the same time boosting your standard SEO. Just as you want to link to local businesses, you want them to link back to you.

4.    Engaging with Your Audience – Local SEO is a great way to engage with your targeted audience. One way to do that is with compelling content. Depending on your audience, the content can be short and to the point or long and detailed. Regardless, it is essential that you provide your audience with useful, informative, and compelling content.

For assistance with any SEO for local business, our expert team at MacRAE’S Marketing can help. You can visit our website to learn about all of our services or call us to schedule consultancy time.


Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Zip Code: L5A 2W4
Phone No: 1-844-990-6111
Email: hugh@macraes.com

Read More

Why Are Social Media Management Services Important for Brand Awareness?

To increase the awareness of your brand, using social media management services is vital. Today, social media’s role in helping online businesses succeed is significant. By using a social media agency, you have assurance that nothing critical is overlooked. When researching different social media management companies, look for those with extensive knowledge specific to social media services, as well as other optimization strategies.

Top social media management companies focus on not only Facebook, Twitter, and LinkedIn but virtually all platforms. When compared to outbound marketing, social media marketing’s lead-to-close rate is 100 percent higher. That means to make your brand more visible to your targeted audience, this form of marketing is essential.

1.    SEO Boost – Search engine crawlers constantly work to find webpages that get significant traffic. For this reason, experts use killer SEO strategies. Because social media drives traffic to your site’s optimized pages, your brand is better recognized, and your site is ranked higher.

2.    Greater Recognition – In today’s fiercely competitive online world, you need to take advantage of every opportunity for syndicating content and increasing online visibility. The reason that social media is so important is that it serves as new channels to your brand’s content and voice. At the same time, prospects have an easier time gaining access to your site, which makes it easier for them to become familiar with your product or service.

3.    Better-Received Messages – Unfortunately, many people never think of social networks like Facebook and Twitter being good marketing vehicles. In reality, posting advertisements on these platforms enhances brand awareness.

4.    Ad Targeting and Retargeting – When it comes to advertising, social media sites are highly customizable. Therefore, appealing ads on certain platforms work great in targeting and retargeting your audience.

5.    More Brand Coverage – For all types of events, such as tradeshows, fundraisers, and so on, you can leverage your presence with social media. Compared to more traditional marketing strategies, social media provides more brand coverage.

6.    Immediate Response – You also need to consider that social media services allow you to respond almost immediately to questions and problems. Providing customers with a fast response is an outstanding way to improve brand awareness.

MacRAE’s Marketing ranks among the best for SEO and social media marketing. You can visit our website to learn about the different services that we offer or call us today to get started with enhancing the awareness of your brand.

Read More

HYPERLOCAL MARKETING: TREND FOR SMES IN 2017

Local advertising services are becoming increasingly important for online business owners. Although marketers have focused on targeting a local audience to a certain degree, the value of this is now realized. Local advertising companies are now busier than ever. Local online advertising is proven to be a critical component of SEO strategies.

Because certain trends for SMEs have emerged in 2017, a significant amount of hyperlocal marketing is being performed by local search marketing companies. Small and medium-sized enterprises realize that different strategies are required to target millennials while using other messages and channels for people in the most predominate generational marketing segment.

For more detail Click Here...


Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

Read More