Ways to Integrate Chatbots into Your Marketing Strategy

Whether you do the work yourself or hire a reputable digital marketing agency, integrating chatbots into your overall marketing strategy provides incredible benefits. Sometimes, trying to figure out the right way to do this becomes confusing, but with professional digital marketing services, you have the assurance of getting the results you want.

The exciting news is that you can integrate chatbots into your digital marketing campaign using various methods. By working with an expert, that individual will assess your needs and then determine which technique will achieve your goals and objectives.

Integration Methods

The following are some of the options worth considering:

• Customer Sales Reps – Instead of paying a hefty price to have sales reps assist customers around the clock, you can use chatbots. Not only will they provide prospects and existing customers with much-deserved attention, but also help drive them through the sales funnel so that you can close deals. Available in every time zone and language, chatbots will support your customers while at the same time reducing labor costs.

• Enhanced Engagement – Customer engagement is critical to success. Unlike traditional one-sided comments or having your customers click to get answers, they can have actual conversations with chatbots. If you wonder if this works, consider that businesses that use them tend to have a better and more trusting relationship with customers. After all, chatbots understand complex signs about a user, thereby increasing brand loyalty.

• Customer Insights – In addition to collecting essential customer insights, chatbots analyze them. Although they offer tremendous benefits in several ways, this is perhaps the most critical. Using chatbots as part of your marketing campaign will allow you to better understand your customer’s purchasing habits.

• Research – You may find it surprising that chatbots will also help you research information required for writing compelling articles and blog posts.

• Miscellaneous – For finding prospects and analyzing traffic, chatbots are vital to your marketing efforts. They will also qualify leads on your behalf, organize your marketing team to boost performance, and work with various messaging platforms for enhanced communication.

Your Most Trusted Marketing Source

For help getting chatbots integrated into your digital marketing campaign, you can count on us at MacRAE’S Marketing. We have years of experience and unparalleled expertise in this area as well as all other SEO strategies. Give us a call or visit us online to get started on achieving more online success.

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Why Web Design Is an Integral Part of Your SEO Measures

Any trusted web design services company will confirm that your web design plays a critical role in the effects of SEO. Unfortunately, many companies have the wrong mindset, and because of that, they never achieve the desired level of online success.

As expressed by a top web design development company, when it comes to trust, the design elements on your website are far more powerful than the content. For example, if your site has a complex or “loud” layout, is flooded with over-the-top or pop-up ads, features a dull color or no color at all, loads slowly, or has print that is so small that visitors need a magnifying glass, people immediately question its authenticity.

By working with a top-rated web design and development company, you get a site that is fresh, innovative, unbiased, and relevant. Using professional web design and development services ensures that visitors see your site as 100 percent trustworthy.

Also, if visitors to your site cannot get past the design aspect, they will never reach the content, whether text or video. Therefore, valuable content that you devoted time to developing is never read or seen. The wrong web design impacts multiple areas of your business, including branding, SEO, and conversion rates. Read more.

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Unlike Google Search Algorithms, These SEO Fundamentals Do Not Change

On a relatively frequent basis, Google changes its algorithms, and in response, marketers make changes to their SEO services. Without online marketing experience, trying to stay on top of these changes is difficult. However, by using a top SEO agency, you can leave that to a professional. Even with ongoing algorithm changes, some SEO fundamentals remain consistent.

Fortunately, a reputable SEO company knows the changes to implement and which ones to leave alone. As a result, your site will perform optimally at all times. According to a highly respected SEO optimization company, the following represent strategies that are always effective, regardless of changes to Google’s algorithms.

• Quality Content – When it comes to SEO fundamentals, “quality” content is critical. For great content, you need to keep it to around 800 words, using relevant primary and secondary keywords without overstuffing and provide original, informative, and compelling information. The goal with this SEO fundamental is to provide both prospects and existing customers with readable and digestible information on a particular topic. For Google to succeed, it needs to direct users to superior online content. Therefore, sticking to this fundamental, and if you do, you will achieve incredible visibility.

• Trusted Networks - Another SEO fundamental involves building trust in networks. For Google to establish the most trustworthy online sources, it relies on a massive network of trust indicators. Therefore, it is important to get links to point to your site. The more trustworthy those links, the more trustworthy your site becomes. Even though link-building techniques have undergone tremendous changes over the past few years, the concept remains steady. A top SEO optimization company can help you build online authority by building and managing your link profile.

• Bot Visibility – Using various SEO strategies, a marketing expert will make sure that your site gets indexed by Google properly. That way, bots that crawl your site can see your content, which results in higher search engine ranking. With incredible technical skills, the SEO company will implement the appropriate methods.

• Website Structure – Another unchanging SEO fundamental is the structure of your site. In fact, its layout and structure determine how Google evaluates it and, therefore, its search ranking. Some of the most critical factors include a meta description, post title, and page description.

At MacRAE’s Marketing, a highly-regarded SEO services company, we are aware of ongoing Google algorithm changes but also the SEO fundamentals that will boost your online presence, traffic, leads, and conversions. You can call or visit us online to get more information on this and other SEO topics.

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Online Marketing: An ROI Centric Approach

When it comes to online marketing, you always want to take a Return on Investment (ROI)-centric approach. However, if you have no idea how to get started, you can reach out to a reputable online marketing agency. As experts, an internet marketing agency will analyze your current site’s performance, followed by making the appropriate recommendations for improvement.

Challenges in today’s mobile, digital, and social-connected world are real. In particular, measuring ROI remains a top concern. As demand from CEOs and board members to see investments produce better business results intensifies, internet agencies now take more of an ROI-centric approach.

It is essential that you measure marketing ROI. One of the main challenges is time, especially when you consider the vast number of channels, agencies, and content that support marketing entails. Fortunately, top marketers continue to find practical tools for collecting data. They also possess the skills required to generate, monitor, and measure marketing ROI.

By taking an ROI-centric approach, marketing experts cancel programs that do not generate a measurable return. In other words, they make trade-off calculations to help boost ROI. If a return on marketing activities is unmeasurable, then you should stop investing in them. To achieve your goal of seeing a higher ROI in response to your marketing efforts, you should work with an online marketing consultant who follows a strategic plan continue reading...

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Make Pay Per Click Services Part of Your Digital Marketing Strategy

Due to the numerous benefits associated with pay per click services, top PPC advertising companies stay busy incorporating this digital strategy into countless campaigns. Along with many other SEO techniques, pay per click plays a critical role in online success. However, to see company growth, it is imperative that you choose the right company, one with both experience and expertise in PPC.

Benefits of a Pay Per Click Program

When a reputable company implements the right pay per click program, people see a tremendous boost in traffic and lead conversions. PPC is used to promote business online, and while the strategy may be relatively straightforward, it is also incredibly powerful. With this, your ads are run online, prompting people to click through. For each click, there is an opportunity to make your brand more visible, thereby attracting more prospects.

·         Quick Results – One benefit of PPC is that it works quickly in getting results. Using AdWords management services, an expert sets up an account and then creates the ad. By running the ad in the Google network, traffic generates.

·         Measurability – Another benefit is that the results are measurable. Immediately after implementing PPC, anything related is measured, including the number of views, clicks, and visits. Also, you can see your costs and profits.

·         Independent Power – What makes PPC so interesting is that it does not depend on changes to Google’s algorithms or SEO. Instead, after creating an excellent campaign, it stands on its own.

·         Targeted Audience – The best PPC advertising companies can also develop ads that reach your targeted audience. Using a variety of factors, such as location, device, keywords, website, date, and time, among other things, you get to choose when and where your ads will show up. Because PPC is so flexible, you can segment your audience, which makes it possible to target the right people who would be interested in the products or services sold.

·         Fantastic Opportunities – With PPC, you can target customers who might be unhappy with a competitor. What makes this so great is that implementing and generating immediate results is easy.

·         Brand Visibility – As mentioned, PPC helps bring more visibility to your brand. By using the right keywords, people searching will see your brand and begin to recognize it. Through recognition, more people will feel enticed to click through to your ad.

At MacRAE’S Marketing, we can set up a PPC campaign for you so that you enjoy these and other benefits. To learn more about our company and the broad range of services offered, please visit our website or give us a call.

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Three Must-Have Qualities to Look for in a Pay Per Click Agency

Because PPC is such a vital tool in achieving online success, it is important to hire a reputable pay per click agency. The challenge is that there is an incredible amount of pay per click management services available, although not all are equal. Choosing the wrong company would be devastating, whereas selecting the right agency can result in tremendous benefits. Following are three qualities that you should never sacrifice on when hiring a PPC expert.

1.    Flexibility and Adaptability – When it comes to SEO, including pay per click, you can expect ongoing changes. If you look back over the past five years, you can see just how much digital marketing has changed. As technology advances, additional changes will come. Therefore, when hiring an expert in PPC, make sure that person is both flexible and adaptable. Otherwise, frustrations will run high and goals will not be achieved.

2.    Management Skills – The agency that you hire for PPC must have excellent management skills. For example, when selecting keywords and implementing them, AdWords PPC management is essential. Not only do you need to feel confident that the expert will identify relevant keywords to your business, but also those used by your targeted audience in conducting online searches. Also, the agency must have the skills to identify keywords that are flat or ineffective, followed by making quick and appropriate changes.

3.    Initiative – In your quest to find the best pay per click company, make sure that it takes the initiative in driving success. Whatever agency you hire should think outside of the box. Initiative and creativity go a long way in getting the results that you want from a PPC marketing campaign. The expert has to be willing to try new approaches, develop workable plans, implement strategies, monitor results, and then react to those results accordingly.

To our team of professionals at MacRAE’S Marketing, digital marketing is not a job but a passion. We take great pride in watching businesses grow and succeed. We stay on top of current industry standards and trends and then go beyond to provide our clients with extraordinary solutions. To learn more about us and the different services that we offer, we invite you to visit us online or call to speak with a team expert. We would love the opportunity to work with you as a valued client.


Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Zip Code: L5A 2W4
Phone No: 1-844-990-6111
Email: hugh@macraes.com

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How Local SEO Services Can Boost Your Business Leads

Are you looking for a way to boost your business? If so, you should speak with an expert about local SEO services. Although there is tremendous value in all SEO tactics, local search engine optimization is also essential. Without having the right strategies in place, both your brick and mortar and online business could suffer significantly.

SEO for local business helps align vital information about your business with your “My Business” page in Google, as well as local directories, multiple search engines, and social media networks. Included are things like your company name, address, phone number, website URL, types of products or services, office hours, and so on.

Primary Benefits

1.    Revealing Business Information - When conducting online searches, many people come across inaccurate or incorrect business information, including phone number, hours of operation, address, and so on. Because you want your prospects to find you quickly and easily, it is essential for your information to be correct and consistent. By using professional services for local search engine optimization, you never have to worry about people receiving wrong information.

2.    Company and Brand Visibility – Thanks to enhanced company and brand visibility, you will see a dramatic increase in traffic to your site. One way to accomplish this is with reviews. As part of your local SEO strategy, an expert will generate customer reviews on your product or service. Typically, reviews have a significant impact on local search rankings.

3.    Local Networking – A professional marketer can build local links. The goal is to take advantage of links to local businesses with local directories. That way, you can share the details about your business while at the same time boosting your standard SEO. Just as you want to link to local businesses, you want them to link back to you.

4.    Engaging with Your Audience – Local SEO is a great way to engage with your targeted audience. One way to do that is with compelling content. Depending on your audience, the content can be short and to the point or long and detailed. Regardless, it is essential that you provide your audience with useful, informative, and compelling content.

For assistance with any SEO for local business, our expert team at MacRAE’S Marketing can help. You can visit our website to learn about all of our services or call us to schedule consultancy time.


Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Zip Code: L5A 2W4
Phone No: 1-844-990-6111
Email: hugh@macraes.com

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4 Ways Internet Marketing Consultancy Can Boost Your Business

Some people have misconceptions about internet marketing consultancy, believing that it can only take you so far in achieving your goal for online success. In reality, working with the right online marketing agency can transform a stagnant site and help new businesses surpass fierce competition.

Although there are numerous ways that a website marketing consultant can boost your online business, four, in particular, stand out.

1.    Handpicking the Platform – Thinking that every platform is perfect for your business is a mistake. The web marketing consultant that you hire will determine the best platform, one frequented most by your targeted audience. As a result, you will begin to see a significant increase in traffic, which in turn, helps generate sales.

2.    The Right Strategy – Instead of providing you with a cookie-cutter solution, an expert in digital marketing will develop a solid strategy based on your needs and goals. To be successful with a digital marketing effort, it is imperative to have a strategy in mind. Especially if you are relatively new to social media, this can be difficult to achieve on your own. However, by working with a professional with years of experience, you can watch a powerful campaign turn your business around or get you off to a great start.

3.    Careful Monitoring – For any online marketing strategy to work, monitoring the results is important. You could have the best campaign possible, but unless you know what is going on with it, you will have no way to respond or change direction if needed. By working with a consultant, you have the assurance needed that the current strategy is effective, and if not, the expert can make the necessary adjustments.

4.    Outstanding and Fresh Content – Unless a digital marketing campaign includes outstanding and fresh content, it will struggle to survive. In fact, not providing your targeted audience with the right content is a huge mistake. It is essential that you provide prospects and current customers with a steady flow of content. However, the content must also be interesting, informative, useful, engaging, and promotional. When you use the best digital marketing consulting services available, your goals become achievable.

Without a lot of knowledge about digital marketing, it is essential that you trust a reputable consultant. MacRAE’S Marketing has the experience and expertise needed to develop a robust campaign for your online business. We take great pride in seeing our clients’ businesses grow and would love the opportunity to assist you. To learn more, give us a call or visit our website today.


Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Zip Code: L5A 2W4
Phone No: 1-844-990-6111
Email: hugh@macraes.com

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On-Page SEO Myths to Be Aware of in 2017

Thanks to information passed down from a professional SEO services company, you can learn what on-page SEO myths to avoid this year. Because professional SEO companies gain insight into things like this all of the time, it makes perfect sense to trust their advice and use their website optimization services to increase your online success. Using the best search engine optimization services allows you to leave problems to an expert while watching your site’s success increase.

•    SEO Is Not Effective – Rumors about SEO being dead have circulated for years. This same rumor has reared its ugly head in 2017, but there is no truth to it whatsoever. In fact, SEO is more important for achieving online success than ever before.

•    Focus on a High Keyword Density – At one point, it was important to have a high keyword density, but now, this can do more harm than good. Google’s current algorithms focus more on using a natural flow of words with targeted and relevant keywords sprinkled in for optimization. The bottom line: Impress the reader, not a machine.

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The Most Important Factors for Ranking in Google SERPs

With the right professional SEO services, you can rank higher on Google’s search engine results pages (SERPs). The best SEO companies understand the most critical factors to accomplish this goal. Therefore, it is important to utilize the best Google search engine optimization services. By using the best superior SEO services in Canada, you will start to see an improvement in your SERP ranking. Following are some of the most critical factors:

•    Indexed Age – Google places importance on the indexed age of your site, and associated content, . which This is the date it discovered your domain or web page, not your site’s registration or launch date. Because of that, new sites struggle to rank high, whereas websites in existence for years have an easier time. Top SEO professionals use various tactics to build trust with Google, which includes never bending or breaking the rules.

•    Compelling Content – For better ranking on Google’s SERPs, compelling content is essential. SEO experts understand that skimping on content is never OK. Things like spun, error-ridden, and duplicate content, as well as content overrun with keywords, is are extremely damaging and, therefore, avoided.

•    Thin Content – Ranking is also affected by thin content, which includes blogs of less than 400 words and articles of less than 1,000 words. To improve your ranking on Google’s SERPs, you need blogs of around 500 words. As for articles, studies show that 2,000 000-plus words rank the highest. However, your content cannot contain filler words, instead, it should offer information that people find helpful, interesting, useful, and engaging.

•    Authority Profile – Google also looks for websites that indicate authority through a healthy link profile. That means inbound links should have a healthy level of diversity, coming from various trusted sources and linking to quality content.

•    Keyword Use – An additional factor is that content should never contain overstuffed keywords. Rather than an abundance of keywords, stick with a few that are high- ranking and relevant to your product, service, company, or business. Usually, a 1 to 1.5 percent keyword density is best.

•    Mobile-Friendly – Unless your website has a mobile-friendly design, you can expect a low ranking. Today, mobile searches outpace non-mobile searches, which is why Google focuses so hard on the mobile user’s experience. For a high SERP ranking, your website must fall in line with Google’s mobile algorithm.

At MacRAE’s Marketing, we have the necessary experience and expertise to boost your site’s ranking by working with these and other factors. To see the full host of services offeredwe offer, you can visit our website or call to speak with a company representative.

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3 HIGHLY EFFECTIVE STRATEGIES TO SAVE TIME WHILE MANAGING SOCIAL MEDIA

Social media marketing company can certainly be an effective way to interact with and engage both prospects as well as current customers, but it can also be extremely time-consuming. Below, we present some tips that can help you manage social media effectively while saving time.

Focus on Quality

In any successful social media campaign, it’s important to have a steady flow of content. At the same time, it’s vital to ensure the content you post is correct and relevant. All content you share should be of high enough quality to be re-shared or passed on to others. It’s also important to look for content that will stand the test of time rather than trend for a short period and then just disappear. Focusing on the creation of quality content will help your brand derive long-term benefits, which will help you save time in the end.

Using Content Source Resources

One of the most challenging and time-consuming aspects of running a social media campaign is finding content to post and tweet about. Using social media management tools can help make this process much easier while also helping you save a tremendous amount of time. Tools such as BuzzSumo and Mention are great because they will actually send you alerts when selected keywords are posted online. You can then re-share and re-tweet content. Other excellent sources for content include Feedly and Klout. If you have found yourself struggling to locate sources for content and frequently spend too much time scouring the internet trying to find content to share, the use of these tools can help you spend less time searching for content while still deriving more benefits from highly shareable content.

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Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Pin Code: L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

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HOW TO CREATE AN ADSENSE WEBSITE

Creating a Google AdSense website is easier than you might think. If you are not familiar with AdSense or how it works, it is a Pay Per Click advertising Program that gives you the ability to earn money from a website whenever someone clicks on one of your ads. The more clicks you receive on your ads, the more revenue you will generate. Google usually automatically displays these ads by choosing ads that are relevant to the content on your website. Such ads are known as contextual ads. The more specific and relevant content your site features, the more relevant ads will appear.

Google utilizes an automatic tracking system that works to track the number of unique clicks received on your website. You will then be paid accordingly. As long as you have proper content on your website, you can make free use of AdSense. It’s important to be aware that there are two types of AdSense ads. They are text ads and image ads. Only three AdSense ads can be used per page.

The key to developing a successful AdSense website is topic selection. You will need to focus on identifying the topics that have the most potential for generating a lot of search engine traffic. Sites that generate the most unique visitors are usually those that cover broad topic areas, such as news, technology, entertainment, etc. An effective AdSense website should have low competition, high cost per click keywords, and a massive demand for advertisers to display their ads using AdWords.

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Contact Us

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Pin Code: L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

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WHY INFLUENCERS ARE KEY TO TRANSFORMING THE DIGITAL MARKETING LANDSCAPE

Just how important are influencers to digital marketing? More important than you might realize. In fact, influencers could be critical to transforming the landscape of digital marketing.

As most marketers know, it’s critical to your marketing efforts to have your target audience receive your message. Yet, it’s becoming more and more difficult due to the amount of information overload present on the Internet. Consumers today are bombarded with more promotions, information, and advertisements than ever. It’s easy for your message to get lost. As beneficial as social media can be, it has also grown to the point that marketers now find it increasingly difficult to get noticed on large platforms like Facebook and Twitter. With more consumers making the shift to social media for product research, networking, and entertainment, those same consumers are now placing more trust in their online peers. Consequently, influencers have become critical to helping brands get noticed online.

Who exactly is an influencer? An influencer is anyone who is well-connected and has the ability to have an impact on both peers as well as consumer purchase decisions. This connection could be based on popularity, authority, position, relationships, or knowledge on social media. Most influencers have a high degree of clout, and if an influencer chooses to endorse a brand, he or she can prove to be a tremendous asset. Common examples of influencers include bloggers, social celebrities, industry experts, socialites, journalists, etc.

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Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Pin code: L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

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Why Are Social Media Management Services Important for Brand Awareness?

To increase the awareness of your brand, using social media management services is vital. Today, social media’s role in helping online businesses succeed is significant. By using a social media agency, you have assurance that nothing critical is overlooked. When researching different social media management companies, look for those with extensive knowledge specific to social media services, as well as other optimization strategies.

Top social media management companies focus on not only Facebook, Twitter, and LinkedIn but virtually all platforms. When compared to outbound marketing, social media marketing’s lead-to-close rate is 100 percent higher. That means to make your brand more visible to your targeted audience, this form of marketing is essential.

1.    SEO Boost – Search engine crawlers constantly work to find webpages that get significant traffic. For this reason, experts use killer SEO strategies. Because social media drives traffic to your site’s optimized pages, your brand is better recognized, and your site is ranked higher.

2.    Greater Recognition – In today’s fiercely competitive online world, you need to take advantage of every opportunity for syndicating content and increasing online visibility. The reason that social media is so important is that it serves as new channels to your brand’s content and voice. At the same time, prospects have an easier time gaining access to your site, which makes it easier for them to become familiar with your product or service.

3.    Better-Received Messages – Unfortunately, many people never think of social networks like Facebook and Twitter being good marketing vehicles. In reality, posting advertisements on these platforms enhances brand awareness.

4.    Ad Targeting and Retargeting – When it comes to advertising, social media sites are highly customizable. Therefore, appealing ads on certain platforms work great in targeting and retargeting your audience.

5.    More Brand Coverage – For all types of events, such as tradeshows, fundraisers, and so on, you can leverage your presence with social media. Compared to more traditional marketing strategies, social media provides more brand coverage.

6.    Immediate Response – You also need to consider that social media services allow you to respond almost immediately to questions and problems. Providing customers with a fast response is an outstanding way to improve brand awareness.

MacRAE’s Marketing ranks among the best for SEO and social media marketing. You can visit our website to learn about the different services that we offer or call us today to get started with enhancing the awareness of your brand.

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5 EFFECTIVE WAYS FOR CUSTOM WEBSITE DEVELOPMENT IN WORDPRESS

WordPress can make it incredibly simple to get a website up and running in no time, but that does not mean that you need to sacrifice the benefits of custom website development. Also you can follow the guidelines provided by several web design company services to add extra benefits to your website in terms of SEO. Below, we walk you through five effective ways to develop a custom website in WordPress.

Quality Images

 
Images can quickly make or break a website. A poor choice of images is one of the most common mistakes that many new website designers make. When incorporating images into your website, it is important not to use cheap images. Doing so can reflect poorly on your business. Be prepared to invest in quality images. If you do not have a budget for quality images, consider using sources for quality free photos, such as Flickr Creative Commons or Stock.xchng.

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Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

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HYPERLOCAL MARKETING: TREND FOR SMES IN 2017

Local advertising services are becoming increasingly important for online business owners. Although marketers have focused on targeting a local audience to a certain degree, the value of this is now realized. Local advertising companies are now busier than ever. Local online advertising is proven to be a critical component of SEO strategies.

Because certain trends for SMEs have emerged in 2017, a significant amount of hyperlocal marketing is being performed by local search marketing companies. Small and medium-sized enterprises realize that different strategies are required to target millennials while using other messages and channels for people in the most predominate generational marketing segment.

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Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

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WHY YOU NEED TO EMBRACE SOCIAL MEDIA FOR YOUR BUSINESS

When it comes to using social media to advance an online business, some people struggle due to a lack of knowledge, no expertise, and even old and outdated methodologies. Regardless of the reason, it cannot be stressed enough that now is the time to embrace social media. With so many tremendous benefits, social media advertising services have skyrocketed. To jump onboard and experience the benefits for yourself, you want to hire a reputable SMM company.

In searching for the best social media marketing companies, make sure that you choose one with expertise in digital advertising, as well as SEO strategies. That way, every applicable technique is used to bring your online business to a new level of success.

The primary reasons for embracing social media include:

Enhanced brand awareness
Increased loyalty
More opportunities to target and convert prospects
Increased website traffic
Improved search engine ranking
Better insight into customer behavior
Improved customer service and support
More competitive intelligence

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Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Country: Canada
Zip Code: L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

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WHICH IS BETTER: FACEBOOK ADVERTISING OR GOOGLE ADWORDS?

Experts from the top digital marketing agencies agree that there are positive aspects to Facebook Advertising and Google AdWords. However, they are unique. As to which one is better, that depends on the goal that you are trying to achieve. As you research the top agencies in Toronto for digital marketing, be sure that you select a digital marketing agency that specializes in these forms of advertising, as well as other SEO strategies. Remember, some digital marketing companies make big claims but fail to follow through, so the decision that you make is very important.

The primary difference between the two is that Facebook Advertising is a Paid Social network and Google AdWords is a Paid Search network. Therefore, Facebook helps users identify businesses based on the things that they are interested in or their own online behavior, while Google AdWords uses keywords to help businesses find new customers. While the concept is different, both advertising giants can favorably impact your online business. For more detail Visit Here...

Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Country: Canada
Zip Code: L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

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10 Most Harmful Mobile SEO Mistakes That You Are Doing

A responsive web design company provides multiple services. Near the top of the list is mobile SEO, which helps streamline online activity for people who use mobile devices and increases profits for online businesses by making them easier to find and more accessible. According to a top responsive web design development company, some designers are overzealous in their efforts, which leads to mistakes. If you want to make sure your site is mistake-free, hire a reputable mobile website design company.

1.    No Analytics for Tracking Conversions – Mobile SEO increases the flow of traffic to your website and boosts your conversion rate. However, unless analytics are used to track keywords and make comparisons, there is no way to identify what is converting.

2.    Wrong Optimized Keywords – Wrong optimized keywords include generic keywords with no value, global keywords for a locally based company, over-competitive keywords, and so on.

3.    Overlooking Local Searches – Although local searches are critical, they are often overlooked as part of mobile SEO. By focusing on local consumers, you will see an increase in the number of new prospects via a mobile device or in your brick-and-mortar business.

4.    No Unique Meta Descriptions or Title Tags – Poorly written, irrelevant, and stagnant meta descriptions and title tags lead to huge missed opportunities since searchers have no clue what your business is, does, or offers.

5.    Forgetting Anchor Text for Internal Links – To effectively increase the number of clicks, an anchor text is required for internal links.

6.    Link Quantity over Link Quality – The quality of your links is always more important than the quantity.

7.    Identical Anchor Text – The same anchor text should never be used for every link. Instead, switch things up with different anchor text for links to a page.

8.    Posting Bad Content – Using poor-quality content is a surefire way to fail. Whether as a landing page, blog, article, advertisement, promotion, or video, content must be well written, informative, relevant, and useful while solving a problem.

9.    Using Content that is Not Link Worthy –To encourage people to visit your site, the content must be link-worthy. This entails focusing on things like infographics, top lists, and text and video tutorials.

10.    Overlooking the Value of Great Design for Links – Without a great design for your links, your business comes across as having no authority of your domain.

As a top-rated responsive website design company in Canada, our team of experts at MacRAE’s Marketing can help you fix mobile SEO mistakes and with additional optimization needs. For assistance, call us or visit our website.


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MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

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5 Essential Things That Every SEO Services Company Must Know

The combination of changing customer demands and newly introduced strategies, technologies, and tools can be challenging for marketers. However, for an SEO services company to produce excellent results, the experts must be on top of things. By hiring the best SEO company, you have the needed assurance that the latest and greatest strategies will be utilized. However, not every search engine optimization company is aware of critical information required to produce results that meet or surpass your expectations.

The search engine optimization company that you hire should be aware of five essential things, as outlined below.

1.    Social Media Profile Ranking – Social media plays an increasingly more important role in marketing. Therefore, professionals need to know that in addition to web pages, social media profiles rank in search engines. This means that when conducting an online search, often a company’s social profile, whether on Facebook, Twitter, Pinterest, Instagram, or some other platform, is what comes back ranked high on search results. Therefore, your profiles must be properly optimized.

2.    Technical Ability – Technology and tools are valuable to SEO marketing. When working with the best SEO company, you have confidence that the team of experts has a great understanding of the technical side of SEO. Although an IT specialist leads technical tactics, a marketer with knowledge of sitemaps, codes, rewrites, server-side settings, and server response has a new perspective of marketing as a whole. Ultimately, this allows them to be more effective in their primary role.

3.    Link Building – The increase in social media platforms provides marketers with exciting new opportunities for link building. In addition to building links the old-fashioned way, marketers need to have a firm handle on external and internal link optimization.

4.    Content Marketing – Content marketing is different today than it has been the past few years. Not only is solid written and digital content creation immensely important, marketers need to know about content distribution. With the right strategy, content ideas have great potential for providing tremendous value to users and search engines.

5.    Consistency – Consistency is vital for both written and digital content. Creating great content can be difficult, but the bigger challenge is being consistent. Marketers need to know that providing readers and viewers with credible, reliable, and consistently great content will have more impact on reaching the targeted audience. Consistency combined with smart and creative strategies helps increase site engagement and conversions.

MacRAE Marketing is an industry leader in SEO marketing. We offer the best SEO services in Canada and would love the opportunity to take your site from ordinary to extraordinary. For information about our services, please visit our website or call us to speak with a company representative.


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565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

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TOP 5 CONTENT MARKETING TRENDS THAT MATTER IN 2017

Over the last year, content marketing became more challenging than ever. With more content now displayed in more places and even more areas to cover, this trend is not likely to change in the coming months. In order to remain competitive, it’s important to understand how to make your content work more effectively.If necessary, you must consult with one of the best among ideal web design services company in market for optimum results.

Mapping Micro-Moments for Customers

It’s now imperative for brands to map the places as well as the ways in which customers interact with them. This makes it possible for you to provide users with the most optimal content. Ideally, it’s best to provide content in multiple formats to give prospects the information they need in order to take the next step in the sales funnel.

Giving Current Customers the Content They Want

Far too frequently, brands tend to focus their content creation efforts on new customer acquisition. While this is certainly important, it should be kept in mind that a large percentage of revenue usually tends to come from current customers. This means that it is vital to create content for your existing customers and not just prospects.

Implementing On-the-Fly Content

While real-time marketing has become increasingly relevant, if you want to maintain a competitive edge, it’s important to provide your current customers and your prospects with content that is highly relevant and fast. Think you need a large budget? Think again. Thanks to new tools, it’s possible to create this type of content far more easily and at a lower cost than in the past.

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MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

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POINTS TO REMEMBER BEFORE HIRING AN SEM AGENCY

Before locking into a formal contract with an SEM agency, there are a few points to consider. After all, choosing the wrong agency to handle local search engine marketing could prove disastrous for your business. On the other hand, the right agency would promote a significant portion of your business. Ultimately, you need an agency qualified to handle your account in a professional and strategic manner.

Although certainly not impossible, finding the best local search engine marketing company can be challenging if you have no idea what to look for. Even if you understand PPC to some degree, understanding and implementing this strategy are two different things.

Remember, just like other optimization and online marketing strategies, PPC is continually evolving. Therefore, the paid search agency that you hire should have both experience and expertise that can be proven. Unfortunately, some companies will use big words to persuade people to hire their services only to fail with delivery. For that reason, be careful that you do not get caught up in that trap. For more detail click here...

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MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone On: 1-844-990-6111
Email: hugh@macraes.com

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INTERNET MARKETING CONSULTANCY: LET’S DISCUSS WHY ONE SHOULD HIRE IT

Internet marketing consultancy is one of the hottest buzzwords used today. The fact is that a reputable online marketing agency plays a vital role in the success of your online business. Therefore, it is a worthwhile investment.

Reasons for Hiring a Marketing Consultant Firm

Everyone Benefits – A marketing consultant firm provides helps all businesses, from small mom-and-pop shops to Fortune 500 corporations, regardless of industry.

Implementation of Effective Strategies – To promote your brand and maintain an online presence, a solid marketing strategy is essential. An online marketing agency will consider both newly developed marketing options and existing techniques that continually change to build a strong foundation and make modifications as needed. This ensures that your online business stays relevant.
Refined Objective Focus – A marketing firm will focus efforts on the highest-priority objectives.

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MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

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HOW A WEB DESIGN AND DEVELOPMENT COMPANY CAN BOOST YOUR ONLINE BUSINESS

Regardless if you have a decent amount of knowledge pertaining to web design and development, there is a tremendous benefit in hiring a reputable company that specializes in this field. The reason is that an experienced web design and development company has in-depth knowledge of current trends and strategies that are essential to your online success. Because web page design companies live and breathe site optimization and marketing, they possess the unique expertise required to achieve optimal results.

To start with, you need to look for reputable website builders that offer services for both design and development. That way, instead of hiring one company to design your site and another to develop it, you work with one trusted source. This ensures solid communication between the two teams of experts so that nothing critical is overlooked.

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MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Call On: 1-844-990-6111
Email: hugh@macraes.com

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Things to Consider Before Hiring an Online Marketing Consultant

Even if you already know that you need to hire an online marketing consultant, before making your final selection, there are a number of things to consider. Because this professional will be responsible for making changes to your site in an attempt to enhance online visibility, connect better with the targeted audience, convert leads to viable paying customers, drive more traffic to your site, and more, this is a serious decision.

In your search to find a marketing consultant that can take your online business to the next level, consider the following.

Experience - Especially for this type of consultant, experience speaks volumes. You want to find a marketing consultant who has years of experience assessing, identifying, and implementing the most effective optimization and marketing strategies available based on your specific needs and goals. The best option is to hire a consultant who has traditional values yet thinks outside of the box.

Credentials - Unfortunately, a marketing consultant can make whatever claims he or she wants, so it is up to you to verify credentials. Typically, the best consultants have a degree in business or some related field, and some are certified. As the customer, you have every right to request proof of credentials. After all, you are handing one of your most prized possessions over to a complete stranger.

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565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Call On: 1-844-990-6111
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Pay Per Click Advertising Service How to Get More Leads Than Your Competition

If you want a successful online business, implementation of the right SEO and digital marketing strategies is critical to attaining your goal. Because there are several key methods for getting more leads, you definitely want to look into pay per click advertising agency. The company that you hire will devise strategies to generate more leads that push you past the competition.

Pay-Per-Click Affiliate Programs

Pay-per-click affiliate programs are one such strategy.

This type of marketing is actually a highly competitive field of search. The way it works is that marketers get revenue based on the actions of site visitors. This includes three primary things: leads, impressions, and actions. When done correctly, affiliate programs are extremely successful.

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MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

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BENEFITS OF USING WEB DESIGN AND DEVELOPMENT SERVICES

When it comes to web design and development services, the list of benefits is long and impressive. If the volume of traffic to your current website is inadequate or you are getting ready to launch a new website, web designing services are of extreme importance. Without them, critical strategies could be overlooked, resulting in your site turning stagnant or failing altogether.

The biggest advantage of using professional web development services is getting a leg up on the competition. You are probably facing stiff competition, regardless of your industry or area of expertise. These services accomplish two main goals specific to getting ahead of the competition.

First, your site will look professional, which is a direct representation of the caliber of product or service that you sell. Second, your site will be designed using the latest SEO and marketing strategies. As these continually evolve, the company that you hire will ensure that your site is updated in response. For more detail Visit Here...

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MacRAE'S Marketing
565 Orwell Street
Unit A, Mississauga
Ontario, Canada
Zip Code: L5A 2W4
Phone: 1-844-990-6111

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5 MISTAKES TO AVOID WHILE HIRING AN AFFORDABLE WEB DESIGN COMPANY

If you want a website that is professionally designed and developed, but you need to stick to a relatively tight budget, it is important to note that hiring an affordable web design company does not automatically equate to super quality.

Avoiding Costly Mistakes

1. Paying Too Little or Too Much.
2. No CMS.
3. No Website Maintenance or Support.
4. Lack of SEO and Social Media Knowledge.
5. Hiring Just a Designer.

MacRAE’s Inbound Marketing is an industry leader in website design and development. We offer inexpensive website design services for small businesses and large corporations, as well as development, without ever compromising on quality. To get started on building your website, please contact us. For more detail Visit Here...

Contact Us:

MacRAE'S Marketing
565 Orwell Street
Unit A, Mississauga
Ontario, Canada
Zip Code: L5A 2W4
Phone No: 1-844-990-6111
Email: hugh@macraes.com

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8 ESSENTIAL QUESTIONS TO ASK BEFORE HIRING A WEB DESIGN SERVICES COMPANY IN 2017

When hiring a web design services company, you need to ask key questions. SEO and marketing strategies continually evolve, meaning that every year, they change. Therefore, the questions that you ask in 2017 will be different from questions asked last year. The goal is to identify the best website designers and developers so that you can enjoy tremendous online success.

Key Questions to Ask

For superior SEO services in Toronto in 2017, start with the following eight questions.

1. Are design and development handled in-house?
2. How many years has your team provided SEO and marketing strategies for online businesses?
3. Do your services focus on mobile users?
4. Do you offer ongoing maintenance services and support?
5. How is your pricing established?
6. How long will it take to build my website?
7. Will all of the design source files for internal use be provided?
8. How is success tracked?

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MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario, Canada
Call On: 1-844-990-6111
Email: hugh@macraes.com

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GOOGLE MY BUSINESS: A BOON FOR LOCAL BUSINESS

If you operate a local business, your marketing could get a big boost by using the right local SEO services, including Google My Business. With this local SEO marketing strategy, you have assurance that your business will appear in search result pages with the correct information when your business name is searched. The information that will be listed includes the correct open and close hours for your business.

To have your business appear on Google, you will first need to claim the administrative rights for your business listing by going to Google My Business. Once Google has verified that this in fact your business, you will be able to add more information to the listing. You can then use the listing as a marketing tool.

One of the ways that Google My Business helps with your local marketing is by connecting Maps, Search, and Google+ to assist users in finding your business online. Through the integration of these local SEO services, you can increase your business’s visibility online. Note that your account will be updated to Google My Business automatically, if you have previously used Google Places for Business. For more detail view Original Source...

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565 Orwell Street, Unit A
Mississauga, Ontario
Canada.
Zip Code: L5A 2W4
Call on: 1-844-990-6111
Email: hugh@macraes.com

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Internet Marketing Consultancy: Long Term Benefits for SEO that You Must Know

Did you know that with internet marketing consultancy, SEO can actually provide your business with a number of long-term benefits? Investing in search engine optimization services not only offers long-lasting results, it provides you with peace of mind knowing that once your website has achieved higher rankings, and that it will continue to deliver leads and customers.

In fact, choosing to invest in search engine optimization services can easily be one of the best decisions that you will ever make for your business. Unlike other marketing strategies, SEO is not temporary in nature. In other words, it will continue providing results long after your initial investment.

Search engine optimization works both locally and nationally in helping you in dominate your marketing efforts and reach customers. By taking advantage of this benefit, you can expand your business much farther than ever anticipated. Websites with high rankings also tend to attract a greater degree of social media exposure. Social media and search engine optimization work hand-in-hand. While SEO delivers increased social media visibility, social media popularity is likewise beneficial for the purposes of search engine optimization.

Search engine optimization services are unique to other forms of marketing in that they ensure your website is working for you around the clock. Even after you have retired for the evening, SEO is still working to generate leads and deliver customers. This is just one of many benefits when working with a digital media marketing consultant.

Working with digital marketing consulting companies to develop a customized SEO strategy for your website can also help increase brand awareness. The fact is that today, most consumers are more likely to trust brands when those brands appear in the first few positions on a search engine results page opposed to brands that do not have a good online presence. If you have a small business that needs increased brand awareness, investing in search engine optimization can help you gain a top coveted position while increasing exposure of your brand.

Ultimately, search engine optimization is vital for all businesses, regardless of the industry or size of the operation. Having a website that is fully optimized is an absolute necessity in today’s world of business. Rather than view this as money spent, look at it as money invested in the long-term success of your business.

For superior SEO services, MacRae Marketing is a highly-respected and trusted source. If you need help getting a new business off the ground or want to increase visibility of an existing business, please contact us today.

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WHY YOU NEED SEO DURING WEBSITE DEVELOPMENT AND DESIGN

Website owners are usually aware of the importance of search engine optimization to their websites. However, they may not be aware that SEO can be just as important during website development and design as it is after a website is launched. Failure to focus on SEO while developing and designing a website is a critical mistake that can impact your website significantly. Regardless of how great your website might look, if you ignore search engine optimization while you’re building your website, it won’t matter.

Regardless of whether you are updating an existing website or developing a new website from scratch, you need to consider SEO. Along with saving a lot of time, thinking about SEO during web design and development services can also help you save money, earn better rankings, and receive more traffic. This also means that your website will have the potential to make more money.

In order to incorporate SEO into the development and design of your website right from the beginning, you will need to consider carefully the architecture of your site, along with interlinking, as this can have a significant impact on your site’s SEO. Think about the page in which your website pages relate to one another and then design categories with pages nested inside those categories. With a plan in place, your website will be more user-friendly while performing more powerfully in search engines.

To ensure your website is crawled by search engines, it’s important to crawl your own site throughout the development process using a variety of tools. This should be done on a regular basis. Doing do will help to ensure your content and pages are crawlable.

It’s also important to consider functionality. Make a point of checking for site errors and broken links throughout the web development stage. The last thing you want to do is launch your website only to realize there are errors. It’s far better to fix what is wrong from the beginning. Not only can site errors and broken links make your website unnavigable, they can also frustrate search engines and users.

Finally, don’t forget to consider mobile-friendly design. Now that Google is placing an increasing importance on mobile-friendly design, the best time to ensure your website is friendly for users on the go is while you are designing and developing it. The result is a more user-friendly website that will perform better in search engines.

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Trends Upcoming for Inbound Marketing in 2017

If one thing is certain in the world of marketing, it is that it is always changing. Moving forward into 2017, we will likely see quite a few changes occurring in inbound marketing, which means that if you are not already working with an inbound marketing agency, now would be a good time to get started. We present several upcoming trends to keep an eye on in the coming months.

When planning for inbound marketing services, one area you will likely notice taking shape relates to the use of visual search. Videos, images, and other forms of visual content are now appearing in search results. Even more importantly, the use of visual search is now impacting purchase decisions. As a marketer, it is imperative that you begin optimizing the images on your website or risk missing a tremendous opportunity. Not sure how where to begin? Working with an experienced inbound marketing services firm can help.

We will also likely see augmented and virtual reality begin to shape the consumption of content to an even greater degree. In many ways, VR and AR are becoming the new video and could well impact the future of search. Virtual reality is no longer just the future. It’s already here, and it’s time marketers jump on board. Professional inbound marketing tools can help you get started.

It will also now be more important than ever to publish personalized content. If you are not already aligning your content to suit your buyer personas and their specific buyer journeys, you could already be missing opportunities. In order to boost engagement, you will need to ensure the buyer journey is personalized across all mediums. This will mean taking the time to listen to what your customers have to say.

Influencer marketing is certainly not new, but it is something we will see more of in the coming months. Even more importantly, marketers will need to make sure they are doing it right. When handled correctly, influencer marketing has the power to increase brand awareness. On the other hand, when not handled correctly, influencer marketing can be a dismal failure that can quickly drain your marketing budget. Not sure where to start to make the most of this opportunity? Consider consulting with professional inbound marketing firms to learn which influencers you should consider targeting for your next campaign. Doing so will be worth the time.

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4 Ways in Which Social Media Marketing Boosts Your SEO

While Google has not come out and actually said that social media can influence rankings, the fact of the matter is that experience has shown that engaged content tends to be more valuable in terms of SEO than other types of content. Given that Google’s algorithm is geared toward finding and rewarding high-quality, useful content, that only makes sense. Strong social signals indicate that your content is of high quality and worthy of reading. Investing in social media management services can help you to develop the type of social media content that can boost your SEO. Below, we explore exactly how social media marketing can impact your search engine optimization.

Social Media Offers Validation for your Content’s Value

• As previously mentioned, perhaps one of the best benefits of working with top social marketing companies to develop a strong social media marketing campaign is that doing so can provide search engines like Google with validation of your content’s value. Social media marketing provides another excellent way to make a case as to why your content should be ranked highly.

Original Source: http://blog.macraesmarketing.com/professional-seo-services-can-help-with-launch-of-new-microsoft-bing-ad-bots-for-managing-campaigns

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565 Orwell Street, Unit A
Mississauga, Ontario
L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

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