Tuesday 13 June 2017

The Most Important Factors for Ranking in Google SERPs

With the right professional SEO services, you can rank higher on Google’s search engine results pages (SERPs). The best SEO companies understand the most critical factors to accomplish this goal. Therefore, it is important to utilize the best Google search engine optimization services. By using the best superior SEO services in Canada, you will start to see an improvement in your SERP ranking. Following are some of the most critical factors:

•    Indexed Age – Google places importance on the indexed age of your site, and associated content, . which This is the date it discovered your domain or web page, not your site’s registration or launch date. Because of that, new sites struggle to rank high, whereas websites in existence for years have an easier time. Top SEO professionals use various tactics to build trust with Google, which includes never bending or breaking the rules.

•    Compelling Content – For better ranking on Google’s SERPs, compelling content is essential. SEO experts understand that skimping on content is never OK. Things like spun, error-ridden, and duplicate content, as well as content overrun with keywords, is are extremely damaging and, therefore, avoided.

•    Thin Content – Ranking is also affected by thin content, which includes blogs of less than 400 words and articles of less than 1,000 words. To improve your ranking on Google’s SERPs, you need blogs of around 500 words. As for articles, studies show that 2,000 000-plus words rank the highest. However, your content cannot contain filler words, instead, it should offer information that people find helpful, interesting, useful, and engaging.

•    Authority Profile – Google also looks for websites that indicate authority through a healthy link profile. That means inbound links should have a healthy level of diversity, coming from various trusted sources and linking to quality content.

•    Keyword Use – An additional factor is that content should never contain overstuffed keywords. Rather than an abundance of keywords, stick with a few that are high- ranking and relevant to your product, service, company, or business. Usually, a 1 to 1.5 percent keyword density is best.

•    Mobile-Friendly – Unless your website has a mobile-friendly design, you can expect a low ranking. Today, mobile searches outpace non-mobile searches, which is why Google focuses so hard on the mobile user’s experience. For a high SERP ranking, your website must fall in line with Google’s mobile algorithm.

At MacRAE’s Marketing, we have the necessary experience and expertise to boost your site’s ranking by working with these and other factors. To see the full host of services offeredwe offer, you can visit our website or call to speak with a company representative.

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