Third Party Reviews Integrated into Local Search Results by Google

In the Knowledge Graph cards for My Business resort and hotel listings, Google integrated reviews from third-party sources, including TripAdvisor. As explained by a reputable local SEO company, this update is different from others in which Google aggregated reviews coming from third-party sites in the “Reviews” tab.

Longer Reviews

Now, third-party reviews show up when clicking on “View all Reviews,” which is unique since reviews appeared there before. Another significant difference is that instead of snippets of text, these new reviews contain full text. Along with that, the reviews include the source of where the information was originally published. If the review text is too long, users can click on a link that takes them directly to the initial source.

Another change is that users can filter reviews. After clicking on the drop-down menu for “All Reviews,” they can then select Agoda, Booking.com, Expedia, Google, or Hotels.com. As Google continues to make changes, there is a growing need for professional local search engine marketing services. By utilizing local search marketing services, you leave the integration of these and other changes in the hands of experts.

Providing both prospects and existing customers more information in the form of online reviews is valuable for your marketing campaign. The more information that individuals have, the more enticed they feel to learn about the product or service you offer. If you have little time to spend on this or any SEO strategy, an expert can help. Working on your behalf, this person will not only make the appropriate changes but also assess your site to determine what changes, if any, it needs.

Considering that more than 60 percent of consumers read reviews before they make a purchase, this text is critical. A well-written review will paint a visual picture of what people can expect from not just your product or service, but your business as a whole. Therefore, making this possible is critical to your success.

Longer reviews also make people feel more confident about their buying decision. The reason is that they can easily separate legitimate from spammed comments. In other words, they can quickly distinguish comments left by real consumers as opposed to those hired to leave positive feedback.

Hiring the Best SEO Services

For this SEO strategy among many others, you can always rely on our services at MacRAE’s Marketing. In addition to our expertise with SEO, we stay on top of all Google changes so that we can modify our customer’s strategy accordingly. We invite you to visit us online or call today.

Read More

How Local SEO Services Can Boost Your Business Leads

Are you looking for a way to boost your business? If so, you should speak with an expert about local SEO services. Although there is tremendous value in all SEO tactics, local search engine optimization is also essential. Without having the right strategies in place, both your brick and mortar and online business could suffer significantly.

SEO for local business helps align vital information about your business with your “My Business” page in Google, as well as local directories, multiple search engines, and social media networks. Included are things like your company name, address, phone number, website URL, types of products or services, office hours, and so on.

Primary Benefits

1.    Revealing Business Information - When conducting online searches, many people come across inaccurate or incorrect business information, including phone number, hours of operation, address, and so on. Because you want your prospects to find you quickly and easily, it is essential for your information to be correct and consistent. By using professional services for local search engine optimization, you never have to worry about people receiving wrong information.

2.    Company and Brand Visibility – Thanks to enhanced company and brand visibility, you will see a dramatic increase in traffic to your site. One way to accomplish this is with reviews. As part of your local SEO strategy, an expert will generate customer reviews on your product or service. Typically, reviews have a significant impact on local search rankings.

3.    Local Networking – A professional marketer can build local links. The goal is to take advantage of links to local businesses with local directories. That way, you can share the details about your business while at the same time boosting your standard SEO. Just as you want to link to local businesses, you want them to link back to you.

4.    Engaging with Your Audience – Local SEO is a great way to engage with your targeted audience. One way to do that is with compelling content. Depending on your audience, the content can be short and to the point or long and detailed. Regardless, it is essential that you provide your audience with useful, informative, and compelling content.

For assistance with any SEO for local business, our expert team at MacRAE’S Marketing can help. You can visit our website to learn about all of our services or call us to schedule consultancy time.


Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Zip Code: L5A 2W4
Phone No: 1-844-990-6111
Email: hugh@macraes.com

Read More

5 EFFECTIVE WAYS FOR CUSTOM WEBSITE DEVELOPMENT IN WORDPRESS

WordPress can make it incredibly simple to get a website up and running in no time, but that does not mean that you need to sacrifice the benefits of custom website development. Also you can follow the guidelines provided by several web design company services to add extra benefits to your website in terms of SEO. Below, we walk you through five effective ways to develop a custom website in WordPress.

Quality Images

 
Images can quickly make or break a website. A poor choice of images is one of the most common mistakes that many new website designers make. When incorporating images into your website, it is important not to use cheap images. Doing so can reflect poorly on your business. Be prepared to invest in quality images. If you do not have a budget for quality images, consider using sources for quality free photos, such as Flickr Creative Commons or Stock.xchng.

Click Here for more detail...


Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

Read More

HYPERLOCAL MARKETING: TREND FOR SMES IN 2017

Local advertising services are becoming increasingly important for online business owners. Although marketers have focused on targeting a local audience to a certain degree, the value of this is now realized. Local advertising companies are now busier than ever. Local online advertising is proven to be a critical component of SEO strategies.

Because certain trends for SMEs have emerged in 2017, a significant amount of hyperlocal marketing is being performed by local search marketing companies. Small and medium-sized enterprises realize that different strategies are required to target millennials while using other messages and channels for people in the most predominate generational marketing segment.

For more detail Click Here...


Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

Read More

WHICH IS BETTER: FACEBOOK ADVERTISING OR GOOGLE ADWORDS?

Experts from the top digital marketing agencies agree that there are positive aspects to Facebook Advertising and Google AdWords. However, they are unique. As to which one is better, that depends on the goal that you are trying to achieve. As you research the top agencies in Toronto for digital marketing, be sure that you select a digital marketing agency that specializes in these forms of advertising, as well as other SEO strategies. Remember, some digital marketing companies make big claims but fail to follow through, so the decision that you make is very important.

The primary difference between the two is that Facebook Advertising is a Paid Social network and Google AdWords is a Paid Search network. Therefore, Facebook helps users identify businesses based on the things that they are interested in or their own online behavior, while Google AdWords uses keywords to help businesses find new customers. While the concept is different, both advertising giants can favorably impact your online business. For more detail Visit Here...

Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Country: Canada
Zip Code: L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

Read More

5 Essential Things That Every SEO Services Company Must Know

The combination of changing customer demands and newly introduced strategies, technologies, and tools can be challenging for marketers. However, for an SEO services company to produce excellent results, the experts must be on top of things. By hiring the best SEO company, you have the needed assurance that the latest and greatest strategies will be utilized. However, not every search engine optimization company is aware of critical information required to produce results that meet or surpass your expectations.

The search engine optimization company that you hire should be aware of five essential things, as outlined below.

1.    Social Media Profile Ranking – Social media plays an increasingly more important role in marketing. Therefore, professionals need to know that in addition to web pages, social media profiles rank in search engines. This means that when conducting an online search, often a company’s social profile, whether on Facebook, Twitter, Pinterest, Instagram, or some other platform, is what comes back ranked high on search results. Therefore, your profiles must be properly optimized.

2.    Technical Ability – Technology and tools are valuable to SEO marketing. When working with the best SEO company, you have confidence that the team of experts has a great understanding of the technical side of SEO. Although an IT specialist leads technical tactics, a marketer with knowledge of sitemaps, codes, rewrites, server-side settings, and server response has a new perspective of marketing as a whole. Ultimately, this allows them to be more effective in their primary role.

3.    Link Building – The increase in social media platforms provides marketers with exciting new opportunities for link building. In addition to building links the old-fashioned way, marketers need to have a firm handle on external and internal link optimization.

4.    Content Marketing – Content marketing is different today than it has been the past few years. Not only is solid written and digital content creation immensely important, marketers need to know about content distribution. With the right strategy, content ideas have great potential for providing tremendous value to users and search engines.

5.    Consistency – Consistency is vital for both written and digital content. Creating great content can be difficult, but the bigger challenge is being consistent. Marketers need to know that providing readers and viewers with credible, reliable, and consistently great content will have more impact on reaching the targeted audience. Consistency combined with smart and creative strategies helps increase site engagement and conversions.

MacRAE Marketing is an industry leader in SEO marketing. We offer the best SEO services in Canada and would love the opportunity to take your site from ordinary to extraordinary. For information about our services, please visit our website or call us to speak with a company representative.


Contact Us:

565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

Read More

TOP 5 CONTENT MARKETING TRENDS THAT MATTER IN 2017

Over the last year, content marketing became more challenging than ever. With more content now displayed in more places and even more areas to cover, this trend is not likely to change in the coming months. In order to remain competitive, it’s important to understand how to make your content work more effectively.If necessary, you must consult with one of the best among ideal web design services company in market for optimum results.

Mapping Micro-Moments for Customers

It’s now imperative for brands to map the places as well as the ways in which customers interact with them. This makes it possible for you to provide users with the most optimal content. Ideally, it’s best to provide content in multiple formats to give prospects the information they need in order to take the next step in the sales funnel.

Giving Current Customers the Content They Want

Far too frequently, brands tend to focus their content creation efforts on new customer acquisition. While this is certainly important, it should be kept in mind that a large percentage of revenue usually tends to come from current customers. This means that it is vital to create content for your existing customers and not just prospects.

Implementing On-the-Fly Content

While real-time marketing has become increasingly relevant, if you want to maintain a competitive edge, it’s important to provide your current customers and your prospects with content that is highly relevant and fast. Think you need a large budget? Think again. Thanks to new tools, it’s possible to create this type of content far more easily and at a lower cost than in the past.

For more detail visit here...


Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

Read More

GOOGLE MY BUSINESS: A BOON FOR LOCAL BUSINESS

If you operate a local business, your marketing could get a big boost by using the right local SEO services, including Google My Business. With this local SEO marketing strategy, you have assurance that your business will appear in search result pages with the correct information when your business name is searched. The information that will be listed includes the correct open and close hours for your business.

To have your business appear on Google, you will first need to claim the administrative rights for your business listing by going to Google My Business. Once Google has verified that this in fact your business, you will be able to add more information to the listing. You can then use the listing as a marketing tool.

One of the ways that Google My Business helps with your local marketing is by connecting Maps, Search, and Google+ to assist users in finding your business online. Through the integration of these local SEO services, you can increase your business’s visibility online. Note that your account will be updated to Google My Business automatically, if you have previously used Google Places for Business. For more detail view Original Source...

Contact Us:

565 Orwell Street, Unit A
Mississauga, Ontario
Canada.
Zip Code: L5A 2W4
Call on: 1-844-990-6111
Email: hugh@macraes.com

Read More