On December 20, 2017, Google announced
several “minor” core changes to its algorithm. Known as the Maccabee update, a
company spokesperson said these improvements were part of Google’s routine efforts
to improve overall relevancy. While that sounds good, this update hit multiple
celebrity websites hard. In response, some of the best internet marketing consulting services have
worked to provide a solution.
Minor
Changes – Big Problems
As explained by a top SEO optimization company,
during the timeframe of making changes, Google focused on several updates,
including one that caused some real problems for celebrity websites. A few examples
of sites affected include those for John Lennon, Tom Cruise, Charlie Sheen,
Kristen Stewart, and Lebron James. With the algorithm changes complete, these
and other celebrities saw a drastic decline in site ranking.
In fact, some celebrity sites that ranked
number one in search results just weeks before Google’s changes now sit at the
bottom of the first page or appear on one or more of the following pages. As
you can imagine, that significant drop has a dramatic effect on traffic, and
therefore, generated revenue. These and other individuals have turned to respected search engine optimization services to recapture
their original ranking status.
