Third Party Reviews Integrated into Local Search Results by Google

In the Knowledge Graph cards for My Business resort and hotel listings, Google integrated reviews from third-party sources, including TripAdvisor. As explained by a reputable local SEO company, this update is different from others in which Google aggregated reviews coming from third-party sites in the “Reviews” tab.

Longer Reviews

Now, third-party reviews show up when clicking on “View all Reviews,” which is unique since reviews appeared there before. Another significant difference is that instead of snippets of text, these new reviews contain full text. Along with that, the reviews include the source of where the information was originally published. If the review text is too long, users can click on a link that takes them directly to the initial source.

Another change is that users can filter reviews. After clicking on the drop-down menu for “All Reviews,” they can then select Agoda, Booking.com, Expedia, Google, or Hotels.com. As Google continues to make changes, there is a growing need for professional local search engine marketing services. By utilizing local search marketing services, you leave the integration of these and other changes in the hands of experts.

Providing both prospects and existing customers more information in the form of online reviews is valuable for your marketing campaign. The more information that individuals have, the more enticed they feel to learn about the product or service you offer. If you have little time to spend on this or any SEO strategy, an expert can help. Working on your behalf, this person will not only make the appropriate changes but also assess your site to determine what changes, if any, it needs.

Considering that more than 60 percent of consumers read reviews before they make a purchase, this text is critical. A well-written review will paint a visual picture of what people can expect from not just your product or service, but your business as a whole. Therefore, making this possible is critical to your success.

Longer reviews also make people feel more confident about their buying decision. The reason is that they can easily separate legitimate from spammed comments. In other words, they can quickly distinguish comments left by real consumers as opposed to those hired to leave positive feedback.

Hiring the Best SEO Services

For this SEO strategy among many others, you can always rely on our services at MacRAE’s Marketing. In addition to our expertise with SEO, we stay on top of all Google changes so that we can modify our customer’s strategy accordingly. We invite you to visit us online or call today.