Friday 24 February 2017

Internet Marketing Consultancy: Long Term Benefits for SEO that You Must Know

Did you know that with internet marketing consultancy, SEO can actually provide your business with a number of long-term benefits? Investing in search engine optimization services not only offers long-lasting results, it provides you with peace of mind knowing that once your website has achieved higher rankings, and that it will continue to deliver leads and customers.

In fact, choosing to invest in search engine optimization services can easily be one of the best decisions that you will ever make for your business. Unlike other marketing strategies, SEO is not temporary in nature. In other words, it will continue providing results long after your initial investment.

Search engine optimization works both locally and nationally in helping you in dominate your marketing efforts and reach customers. By taking advantage of this benefit, you can expand your business much farther than ever anticipated. Websites with high rankings also tend to attract a greater degree of social media exposure. Social media and search engine optimization work hand-in-hand. While SEO delivers increased social media visibility, social media popularity is likewise beneficial for the purposes of search engine optimization.

Search engine optimization services are unique to other forms of marketing in that they ensure your website is working for you around the clock. Even after you have retired for the evening, SEO is still working to generate leads and deliver customers. This is just one of many benefits when working with a digital media marketing consultant.

Working with digital marketing consulting companies to develop a customized SEO strategy for your website can also help increase brand awareness. The fact is that today, most consumers are more likely to trust brands when those brands appear in the first few positions on a search engine results page opposed to brands that do not have a good online presence. If you have a small business that needs increased brand awareness, investing in search engine optimization can help you gain a top coveted position while increasing exposure of your brand.

Ultimately, search engine optimization is vital for all businesses, regardless of the industry or size of the operation. Having a website that is fully optimized is an absolute necessity in today’s world of business. Rather than view this as money spent, look at it as money invested in the long-term success of your business.

For superior SEO services, MacRae Marketing is a highly-respected and trusted source. If you need help getting a new business off the ground or want to increase visibility of an existing business, please contact us today.

WHY YOU NEED SEO DURING WEBSITE DEVELOPMENT AND DESIGN

Website owners are usually aware of the importance of search engine optimization to their websites. However, they may not be aware that SEO can be just as important during website development and design as it is after a website is launched. Failure to focus on SEO while developing and designing a website is a critical mistake that can impact your website significantly. Regardless of how great your website might look, if you ignore search engine optimization while you’re building your website, it won’t matter.

Regardless of whether you are updating an existing website or developing a new website from scratch, you need to consider SEO. Along with saving a lot of time, thinking about SEO during web design and development services can also help you save money, earn better rankings, and receive more traffic. This also means that your website will have the potential to make more money.

In order to incorporate SEO into the development and design of your website right from the beginning, you will need to consider carefully the architecture of your site, along with interlinking, as this can have a significant impact on your site’s SEO. Think about the page in which your website pages relate to one another and then design categories with pages nested inside those categories. With a plan in place, your website will be more user-friendly while performing more powerfully in search engines.

To ensure your website is crawled by search engines, it’s important to crawl your own site throughout the development process using a variety of tools. This should be done on a regular basis. Doing do will help to ensure your content and pages are crawlable.

It’s also important to consider functionality. Make a point of checking for site errors and broken links throughout the web development stage. The last thing you want to do is launch your website only to realize there are errors. It’s far better to fix what is wrong from the beginning. Not only can site errors and broken links make your website unnavigable, they can also frustrate search engines and users.

Finally, don’t forget to consider mobile-friendly design. Now that Google is placing an increasing importance on mobile-friendly design, the best time to ensure your website is friendly for users on the go is while you are designing and developing it. The result is a more user-friendly website that will perform better in search engines.

Friday 17 February 2017

Trends Upcoming for Inbound Marketing in 2017

If one thing is certain in the world of marketing, it is that it is always changing. Moving forward into 2017, we will likely see quite a few changes occurring in inbound marketing, which means that if you are not already working with an inbound marketing agency, now would be a good time to get started. We present several upcoming trends to keep an eye on in the coming months.

When planning for inbound marketing services, one area you will likely notice taking shape relates to the use of visual search. Videos, images, and other forms of visual content are now appearing in search results. Even more importantly, the use of visual search is now impacting purchase decisions. As a marketer, it is imperative that you begin optimizing the images on your website or risk missing a tremendous opportunity. Not sure how where to begin? Working with an experienced inbound marketing services firm can help.


We will also likely see augmented and virtual reality begin to shape the consumption of content to an even greater degree. In many ways, VR and AR are becoming the new video and could well impact the future of search. Virtual reality is no longer just the future. It’s already here, and it’s time marketers jump on board. Professional inbound marketing tools can help you get started.

It will also now be more important than ever to publish personalized content. If you are not already aligning your content to suit your buyer personas and their specific buyer journeys, you could already be missing opportunities. In order to boost engagement, you will need to ensure the buyer journey is personalized across all mediums. This will mean taking the time to listen to what your customers have to say.

Influencer marketing is certainly not new, but it is something we will see more of in the coming months. Even more importantly, marketers will need to make sure they are doing it right. When handled correctly, influencer marketing has the power to increase brand awareness. On the other hand, when not handled correctly, influencer marketing can be a dismal failure that can quickly drain your marketing budget. Not sure where to start to make the most of this opportunity? Consider consulting with professional inbound marketing firms to learn which influencers you should consider targeting for your next campaign. Doing so will be worth the time.

Tuesday 14 February 2017

4 Ways in Which Social Media Marketing Boosts Your SEO

While Google has not come out and actually said that social media can influence rankings, the fact of the matter is that experience has shown that engaged content tends to be more valuable in terms of SEO than other types of content. Given that Google’s algorithm is geared toward finding and rewarding high-quality, useful content, that only makes sense. Strong social signals indicate that your content is of high quality and worthy of reading. Investing in social media management services can help you to develop the type of social media content that can boost your SEO. Below, we explore exactly how social media marketing can impact your search engine optimization.

Social Media Offers Validation for your Content’s Value

  • As previously mentioned, perhaps one of the best benefits of working with top social marketing companies to develop a strong social media marketing campaign is that doing so can provide search engines like Google with validation of your content’s value. Social media marketing provides another excellent way to make a case as to why your content should be ranked highly.

Original Source: http://blog.macraesmarketing.com/professional-seo-services-can-help-with-launch-of-new-microsoft-bing-ad-bots-for-managing-campaigns

Contact Details:
565 Orwell Street, Unit A
Mississauga, Ontario
L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

Professional SEO Services Can Help with Launch of New Microsoft BING Ad Bots for Managing Campaigns


Have you heard about the new bots Microsoft is launching to assist with managing BING ad campaigns? If not, it’s time to get educated. These third-party bots are now available in Facebook Messenger, Google Sheets, Slack, and elsewhere. They can be used by marketers for obtaining information regarding campaign performance.

In some cases, marketers can utilize this information and then take action to improve campaign performance. For marketers who are a little uncertain about utilizing the information generated by the bots, professional SEO services are proven to be critical in putting the information to work.

Microsoft has been working extensively in the fields of artificial intelligence, machine learning, and bots. Referred to as an Associate Account Manager in the Box, the concept behind the bot is to make it possible for Bing advertisers to be guided by their own virtual account manager. Not only will the bot tell brands how their campaigns are doing, it can make recommendations regarding what they could be doing to improve the performance of the ads. Ultimately, this could give marketers the ability to automate a number of back office tasks.

Original Source: http://blog.macraesmarketing.com/professional-seo-services-can-help-with-launch-of-new-microsoft-bing-ad-bots-for-managing-campaigns

Contact Details:
565 Orwell Street, Unit A
Mississauga, Ontario
L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com


Monday 13 February 2017

Paid Traffic vs Organic Traffic: Which of Them Brings The Right Traffic?


The debate regarding whether paid traffic or organic traffic is best seems to be never-ending. The real question should be: Which method delivers the right traffic? While organic traffic is indisputably the best method for establishing your brand as a thought leader, paid traffic also has its place in a successful marketing strategy. This is particularly true when your goal is to drive visitors to discover your high-quality content. When handled correctly and while working with a professional pay-per-click agency, paid traffic is far removed from being clickbait. Instead, pay-per- click services can be an effective method for reaching new audiences while ensuring your content does not get lost in the vast sea of the Internet.

Paid traffic can take on a number of forms. When many people think of paid traffic, the first thing that comes to mind are the spammy popups that were so prevalent a decade ago. Since then, however, paid traffic has evolved significantly. Today, when working with a pay-per-click management company, your brand can take advantage of a host of options for reaching people who are already visiting your competitors or who simply have not yet discovered your site.

Original Source: http://blog.macraesmarketing.com/paid-traffic-vs-organic-traffic-which-of-them-brings-the-right-traffic

Contact Details:
565 Orwell Street, Unit A
Mississauga, Ontario
L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

E-mail Marketing: How Important It Is for Your Business?


Does e-mail marketing still matter? Is it important for your business? In the age of social media, it can sometimes be difficult to believe that e-mail marketing is even still relevant. Even so, regardless of the type of business you are operating, e-mail marketing remains one of the most effective methods for reaching prospects who have expressed interest in your product or service. When working with a professional Internet marketing company, you will find that e-mail marketing is an incredibly powerful and personal way of connecting with prospects.

You might be surprised to discover that when it comes to customer acquisition, e-mail marketing is effective and powerful than social media. This is not to say that social media is not important. It is. Social media is vital for interacting with your prospects and strengthening personal relationships. It’s a great way to start the conversation and the conversion process. When it comes time to actually convert prospects into paying customers, e-mail marketing is the best option.

Additionally, e-mail marketing is more cost-effective than many other forms of marketing. With e-mail marketing, you have the ability to reach a large number of people at a nominal cost. If you are a small business owner with a small budget, e-mail marketing makes the most sense, especially when compared to other forms of marketing that are far more expensive, such as direct mail.

Original Source: http://blog.macraesmarketing.com/e-mail-marketing-how-important-it-is-for-your-business

Contact Details:
565 Orwell Street, Unit A
Mississauga, Ontario
L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com