Monday 13 November 2017

Unlike Google Search Algorithms, These SEO Fundamentals Do Not Change

On a relatively frequent basis, Google changes its algorithms, and in response, marketers make changes to their SEO services. Without online marketing experience, trying to stay on top of these changes is difficult. However, by using a top SEO agency, you can leave that to a professional. Even with ongoing algorithm changes, some SEO fundamentals remain consistent.

Fortunately, a reputable SEO company knows the changes to implement and which ones to leave alone. As a result, your site will perform optimally at all times. According to a highly respected SEO optimization company, the following represent strategies that are always effective, regardless of changes to Google’s algorithms.

Quality Content – When it comes to SEO fundamentals, “quality” content is critical. For great content, you need to keep it to around 800 words, using relevant primary and secondary keywords without overstuffing and provide original, informative, and compelling information. The goal with this SEO fundamental is to provide both prospects and existing customers with readable and digestible information on a particular topic. For Google to succeed, it needs to direct users to superior online content. Therefore, sticking to this fundamental, and if you do, you will achieve incredible visibility.

Trusted Networks - Another SEO fundamental involves building trust in networks. For Google to establish the most trustworthy online sources, it relies on a massive network of trust indicators. Therefore, it is important to get links to point to your site. The more trustworthy those links, the more trustworthy your site becomes. Even though link-building techniques have undergone tremendous changes over the past few years, the concept remains steady. A top SEO optimization company can help you build online authority by building and managing your link profile.

Bot Visibility – Using various SEO strategies, a marketing expert will make sure that your site gets indexed by Google properly. That way, bots that crawl your site can see your content, which results in higher search engine ranking. With incredible technical skills, the SEO company will implement the appropriate methods.

Website Structure – Another unchanging SEO fundamental is the structure of your site. In fact, its layout and structure determine how Google evaluates it and, therefore, its search ranking. Some of the most critical factors include a meta description, post title, and page description.

At MacRAE’s Marketing, a highly-regarded SEO services company, we are aware of ongoing Google algorithm changes but also the SEO fundamentals that will boost your online presence, traffic, leads, and conversions. You can call or visit us online to get more information on this and other SEO topics.

Sunday 12 November 2017

Online Marketing: An ROI Centric Approach

When it comes to online marketing, you always want to take a Return on Investment (ROI)-centric approach. However, if you have no idea how to get started, you can reach out to a reputable online marketing agency. As experts, an internet marketing agency will analyze your current site’s performance, followed by making the appropriate recommendations for improvement.

Challenges in today’s mobile, digital, and social-connected world are real. In particular, measuring ROI remains a top concern. As demand from CEOs and board members to see investments produce better business results intensifies, internet agencies now take more of an ROI-centric approach.

It is essential that you measure marketing ROI. One of the main challenges is time, especially when you consider the vast number of channels, agencies, and content that support marketing entails. Fortunately, top marketers continue to find practical tools for collecting data. They also possess the skills required to generate, monitor, and measure marketing ROI.

By taking an ROI-centric approach, marketing experts cancel programs that do not generate a measurable return. In other words, they make trade-off calculations to help boost ROI. If a return on marketing activities is unmeasurable, then you should stop investing in them. To achieve your goal of seeing a higher ROI in response to your marketing efforts, you should work with an online marketing consultant who follows a strategic plan continue reading...