Google Surprises Users by Saying They Never Index All Known URLs

Professional SEO services provide multiple benefits. Instead of having to spend valuable time trying to keep up with Google’s upgrades and new releases, not to mention integrating them into your marketing campaign, an expert will perform the work on your behalf.

As a prime example of how the right SEO optimization company can help, an expert will determine if you should make your meta descriptions longer to support longer snippets in search results. According to Google, longer descriptions are dynamic, which means that you do not need to make any changes to them. Instead, it will handle it for you.

While Google’s statement is correct, top SEO experts suggest that you consider lengthening your meta descriptions, thereby giving you more control over the longer snippets. Although changing the length of the descriptions does not affect your search engine ranking, it can positively impact your click-through rate.

Benefits of Lengthening Meta Descriptions

According to a reputable search engine optimization company, if you want to make your longer snippets more appealing in search results, you should lengthen your meta descriptions. Now, that does not automatically mean that Google will always use them. The reason is that your descriptions are both page content- and query-dependent.

Google focuses on meta description on your website pages. When it needs additional details or more context based on queries performed by users, it will also take specific parts of the page. Visit Source...

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