Many Celebrity Websites Hit Hard by Google Maccabee Update

On December 20, 2017, Google announced several “minor” core changes to its algorithm. Known as the Maccabee update, a company spokesperson said these improvements were part of Google’s routine efforts to improve overall relevancy. While that sounds good, this update hit multiple celebrity websites hard. In response, some of the best internet marketing consulting services have worked to provide a solution.

Minor Changes – Big Problems

As explained by a top SEO optimization company, during the timeframe of making changes, Google focused on several updates, including one that caused some real problems for celebrity websites. A few examples of sites affected include those for John Lennon, Tom Cruise, Charlie Sheen, Kristen Stewart, and Lebron James. With the algorithm changes complete, these and other celebrities saw a drastic decline in site ranking.

In fact, some celebrity sites that ranked number one in search results just weeks before Google’s changes now sit at the bottom of the first page or appear on one or more of the following pages. As you can imagine, that significant drop has a dramatic effect on traffic, and therefore, generated revenue. These and other individuals have turned to respected search engine optimization services to recapture their original ranking status.

The affected celebrities, along with the rest of the online world, are trying to figure out how just one “minor” algorithm change could have such a huge impact. To continue reading visit source... 

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4 Ways Internet Marketing Consultancy Can Boost Your Business

Some people have misconceptions about internet marketing consultancy, believing that it can only take you so far in achieving your goal for online success. In reality, working with the right online marketing agency can transform a stagnant site and help new businesses surpass fierce competition.

Although there are numerous ways that a website marketing consultant can boost your online business, four, in particular, stand out.

1.    Handpicking the Platform – Thinking that every platform is perfect for your business is a mistake. The web marketing consultant that you hire will determine the best platform, one frequented most by your targeted audience. As a result, you will begin to see a significant increase in traffic, which in turn, helps generate sales.

2.    The Right Strategy – Instead of providing you with a cookie-cutter solution, an expert in digital marketing will develop a solid strategy based on your needs and goals. To be successful with a digital marketing effort, it is imperative to have a strategy in mind. Especially if you are relatively new to social media, this can be difficult to achieve on your own. However, by working with a professional with years of experience, you can watch a powerful campaign turn your business around or get you off to a great start.

3.    Careful Monitoring – For any online marketing strategy to work, monitoring the results is important. You could have the best campaign possible, but unless you know what is going on with it, you will have no way to respond or change direction if needed. By working with a consultant, you have the assurance needed that the current strategy is effective, and if not, the expert can make the necessary adjustments.

4.    Outstanding and Fresh Content – Unless a digital marketing campaign includes outstanding and fresh content, it will struggle to survive. In fact, not providing your targeted audience with the right content is a huge mistake. It is essential that you provide prospects and current customers with a steady flow of content. However, the content must also be interesting, informative, useful, engaging, and promotional. When you use the best digital marketing consulting services available, your goals become achievable.

Without a lot of knowledge about digital marketing, it is essential that you trust a reputable consultant. MacRAE’S Marketing has the experience and expertise needed to develop a robust campaign for your online business. We take great pride in seeing our clients’ businesses grow and would love the opportunity to assist you. To learn more, give us a call or visit our website today.


Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Zip Code: L5A 2W4
Phone No: 1-844-990-6111
Email: hugh@macraes.com

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5 EFFECTIVE WAYS FOR CUSTOM WEBSITE DEVELOPMENT IN WORDPRESS

WordPress can make it incredibly simple to get a website up and running in no time, but that does not mean that you need to sacrifice the benefits of custom website development. Also you can follow the guidelines provided by several web design company services to add extra benefits to your website in terms of SEO. Below, we walk you through five effective ways to develop a custom website in WordPress.

Quality Images

 
Images can quickly make or break a website. A poor choice of images is one of the most common mistakes that many new website designers make. When incorporating images into your website, it is important not to use cheap images. Doing so can reflect poorly on your business. Be prepared to invest in quality images. If you do not have a budget for quality images, consider using sources for quality free photos, such as Flickr Creative Commons or Stock.xchng.

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MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

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10 Most Harmful Mobile SEO Mistakes That You Are Doing

A responsive web design company provides multiple services. Near the top of the list is mobile SEO, which helps streamline online activity for people who use mobile devices and increases profits for online businesses by making them easier to find and more accessible. According to a top responsive web design development company, some designers are overzealous in their efforts, which leads to mistakes. If you want to make sure your site is mistake-free, hire a reputable mobile website design company.

1.    No Analytics for Tracking Conversions – Mobile SEO increases the flow of traffic to your website and boosts your conversion rate. However, unless analytics are used to track keywords and make comparisons, there is no way to identify what is converting.

2.    Wrong Optimized Keywords – Wrong optimized keywords include generic keywords with no value, global keywords for a locally based company, over-competitive keywords, and so on.

3.    Overlooking Local Searches – Although local searches are critical, they are often overlooked as part of mobile SEO. By focusing on local consumers, you will see an increase in the number of new prospects via a mobile device or in your brick-and-mortar business.

4.    No Unique Meta Descriptions or Title Tags – Poorly written, irrelevant, and stagnant meta descriptions and title tags lead to huge missed opportunities since searchers have no clue what your business is, does, or offers.

5.    Forgetting Anchor Text for Internal Links – To effectively increase the number of clicks, an anchor text is required for internal links.

6.    Link Quantity over Link Quality – The quality of your links is always more important than the quantity.

7.    Identical Anchor Text – The same anchor text should never be used for every link. Instead, switch things up with different anchor text for links to a page.

8.    Posting Bad Content – Using poor-quality content is a surefire way to fail. Whether as a landing page, blog, article, advertisement, promotion, or video, content must be well written, informative, relevant, and useful while solving a problem.

9.    Using Content that is Not Link Worthy –To encourage people to visit your site, the content must be link-worthy. This entails focusing on things like infographics, top lists, and text and video tutorials.

10.    Overlooking the Value of Great Design for Links – Without a great design for your links, your business comes across as having no authority of your domain.

As a top-rated responsive website design company in Canada, our team of experts at MacRAE’s Marketing can help you fix mobile SEO mistakes and with additional optimization needs. For assistance, call us or visit our website.


Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Email: hugh@macraes.com
Phone: 1-844-990-6111

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5 Essential Things That Every SEO Services Company Must Know

The combination of changing customer demands and newly introduced strategies, technologies, and tools can be challenging for marketers. However, for an SEO services company to produce excellent results, the experts must be on top of things. By hiring the best SEO company, you have the needed assurance that the latest and greatest strategies will be utilized. However, not every search engine optimization company is aware of critical information required to produce results that meet or surpass your expectations.

The search engine optimization company that you hire should be aware of five essential things, as outlined below.

1.    Social Media Profile Ranking – Social media plays an increasingly more important role in marketing. Therefore, professionals need to know that in addition to web pages, social media profiles rank in search engines. This means that when conducting an online search, often a company’s social profile, whether on Facebook, Twitter, Pinterest, Instagram, or some other platform, is what comes back ranked high on search results. Therefore, your profiles must be properly optimized.

2.    Technical Ability – Technology and tools are valuable to SEO marketing. When working with the best SEO company, you have confidence that the team of experts has a great understanding of the technical side of SEO. Although an IT specialist leads technical tactics, a marketer with knowledge of sitemaps, codes, rewrites, server-side settings, and server response has a new perspective of marketing as a whole. Ultimately, this allows them to be more effective in their primary role.

3.    Link Building – The increase in social media platforms provides marketers with exciting new opportunities for link building. In addition to building links the old-fashioned way, marketers need to have a firm handle on external and internal link optimization.

4.    Content Marketing – Content marketing is different today than it has been the past few years. Not only is solid written and digital content creation immensely important, marketers need to know about content distribution. With the right strategy, content ideas have great potential for providing tremendous value to users and search engines.

5.    Consistency – Consistency is vital for both written and digital content. Creating great content can be difficult, but the bigger challenge is being consistent. Marketers need to know that providing readers and viewers with credible, reliable, and consistently great content will have more impact on reaching the targeted audience. Consistency combined with smart and creative strategies helps increase site engagement and conversions.

MacRAE Marketing is an industry leader in SEO marketing. We offer the best SEO services in Canada and would love the opportunity to take your site from ordinary to extraordinary. For information about our services, please visit our website or call us to speak with a company representative.


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565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

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TOP 5 CONTENT MARKETING TRENDS THAT MATTER IN 2017

Over the last year, content marketing became more challenging than ever. With more content now displayed in more places and even more areas to cover, this trend is not likely to change in the coming months. In order to remain competitive, it’s important to understand how to make your content work more effectively.If necessary, you must consult with one of the best among ideal web design services company in market for optimum results.

Mapping Micro-Moments for Customers

It’s now imperative for brands to map the places as well as the ways in which customers interact with them. This makes it possible for you to provide users with the most optimal content. Ideally, it’s best to provide content in multiple formats to give prospects the information they need in order to take the next step in the sales funnel.

Giving Current Customers the Content They Want

Far too frequently, brands tend to focus their content creation efforts on new customer acquisition. While this is certainly important, it should be kept in mind that a large percentage of revenue usually tends to come from current customers. This means that it is vital to create content for your existing customers and not just prospects.

Implementing On-the-Fly Content

While real-time marketing has become increasingly relevant, if you want to maintain a competitive edge, it’s important to provide your current customers and your prospects with content that is highly relevant and fast. Think you need a large budget? Think again. Thanks to new tools, it’s possible to create this type of content far more easily and at a lower cost than in the past.

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Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

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POINTS TO REMEMBER BEFORE HIRING AN SEM AGENCY

Before locking into a formal contract with an SEM agency, there are a few points to consider. After all, choosing the wrong agency to handle local search engine marketing could prove disastrous for your business. On the other hand, the right agency would promote a significant portion of your business. Ultimately, you need an agency qualified to handle your account in a professional and strategic manner.

Although certainly not impossible, finding the best local search engine marketing company can be challenging if you have no idea what to look for. Even if you understand PPC to some degree, understanding and implementing this strategy are two different things.

Remember, just like other optimization and online marketing strategies, PPC is continually evolving. Therefore, the paid search agency that you hire should have both experience and expertise that can be proven. Unfortunately, some companies will use big words to persuade people to hire their services only to fail with delivery. For that reason, be careful that you do not get caught up in that trap. For more detail click here...

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MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone On: 1-844-990-6111
Email: hugh@macraes.com

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HOW A WEB DESIGN AND DEVELOPMENT COMPANY CAN BOOST YOUR ONLINE BUSINESS

Regardless if you have a decent amount of knowledge pertaining to web design and development, there is a tremendous benefit in hiring a reputable company that specializes in this field. The reason is that an experienced web design and development company has in-depth knowledge of current trends and strategies that are essential to your online success. Because web page design companies live and breathe site optimization and marketing, they possess the unique expertise required to achieve optimal results.

To start with, you need to look for reputable website builders that offer services for both design and development. That way, instead of hiring one company to design your site and another to develop it, you work with one trusted source. This ensures solid communication between the two teams of experts so that nothing critical is overlooked.

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Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Call On: 1-844-990-6111
Email: hugh@macraes.com

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Pay Per Click Advertising Service How to Get More Leads Than Your Competition

If you want a successful online business, implementation of the right SEO and digital marketing strategies is critical to attaining your goal. Because there are several key methods for getting more leads, you definitely want to look into pay per click advertising agency. The company that you hire will devise strategies to generate more leads that push you past the competition.

Pay-Per-Click Affiliate Programs

Pay-per-click affiliate programs are one such strategy.

This type of marketing is actually a highly competitive field of search. The way it works is that marketers get revenue based on the actions of site visitors. This includes three primary things: leads, impressions, and actions. When done correctly, affiliate programs are extremely successful.

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Contact Us:

MacRAE'S Marketing
565 Orwell Street, Unit A
Mississauga, Ontario
Canada, L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

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GOOGLE MY BUSINESS: A BOON FOR LOCAL BUSINESS

If you operate a local business, your marketing could get a big boost by using the right local SEO services, including Google My Business. With this local SEO marketing strategy, you have assurance that your business will appear in search result pages with the correct information when your business name is searched. The information that will be listed includes the correct open and close hours for your business.

To have your business appear on Google, you will first need to claim the administrative rights for your business listing by going to Google My Business. Once Google has verified that this in fact your business, you will be able to add more information to the listing. You can then use the listing as a marketing tool.

One of the ways that Google My Business helps with your local marketing is by connecting Maps, Search, and Google+ to assist users in finding your business online. Through the integration of these local SEO services, you can increase your business’s visibility online. Note that your account will be updated to Google My Business automatically, if you have previously used Google Places for Business. For more detail view Original Source...

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565 Orwell Street, Unit A
Mississauga, Ontario
Canada.
Zip Code: L5A 2W4
Call on: 1-844-990-6111
Email: hugh@macraes.com

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Internet Marketing Consultancy: Long Term Benefits for SEO that You Must Know

Did you know that with internet marketing consultancy, SEO can actually provide your business with a number of long-term benefits? Investing in search engine optimization services not only offers long-lasting results, it provides you with peace of mind knowing that once your website has achieved higher rankings, and that it will continue to deliver leads and customers.

In fact, choosing to invest in search engine optimization services can easily be one of the best decisions that you will ever make for your business. Unlike other marketing strategies, SEO is not temporary in nature. In other words, it will continue providing results long after your initial investment.

Search engine optimization works both locally and nationally in helping you in dominate your marketing efforts and reach customers. By taking advantage of this benefit, you can expand your business much farther than ever anticipated. Websites with high rankings also tend to attract a greater degree of social media exposure. Social media and search engine optimization work hand-in-hand. While SEO delivers increased social media visibility, social media popularity is likewise beneficial for the purposes of search engine optimization.

Search engine optimization services are unique to other forms of marketing in that they ensure your website is working for you around the clock. Even after you have retired for the evening, SEO is still working to generate leads and deliver customers. This is just one of many benefits when working with a digital media marketing consultant.

Working with digital marketing consulting companies to develop a customized SEO strategy for your website can also help increase brand awareness. The fact is that today, most consumers are more likely to trust brands when those brands appear in the first few positions on a search engine results page opposed to brands that do not have a good online presence. If you have a small business that needs increased brand awareness, investing in search engine optimization can help you gain a top coveted position while increasing exposure of your brand.

Ultimately, search engine optimization is vital for all businesses, regardless of the industry or size of the operation. Having a website that is fully optimized is an absolute necessity in today’s world of business. Rather than view this as money spent, look at it as money invested in the long-term success of your business.

For superior SEO services, MacRae Marketing is a highly-respected and trusted source. If you need help getting a new business off the ground or want to increase visibility of an existing business, please contact us today.

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E-mail Marketing: How Important It Is for Your Business?

Does e-mail marketing still matter? Is it important for your business? In the age of social media, it can sometimes be difficult to believe that e-mail marketing is even still relevant. Even so, regardless of the type of business you are operating, e-mail marketing remains one of the most effective methods for reaching prospects who have expressed interest in your product or service. When working with a professional Internet marketing company, you will find that e-mail marketing is an incredibly powerful and personal way of connecting with prospects.

You might be surprised to discover that when it comes to customer acquisition, e-mail marketing is effective and powerful than social media. This is not to say that social media is not important. It is. Social media is vital for interacting with your prospects and strengthening personal relationships. It’s a great way to start the conversation and the conversion process. When it comes time to actually convert prospects into paying customers, e-mail marketing is the best option.

Additionally, e-mail marketing is more cost-effective than many other forms of marketing. With e-mail marketing, you have the ability to reach a large number of people at a nominal cost. If you are a small business owner with a small budget, e-mail marketing makes the most sense, especially when compared to other forms of marketing that are far more expensive, such as direct mail.

Original Source: http://blog.macraesmarketing.com/e-mail-marketing-how-important-it-is-for-your-business

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565 Orwell Street, Unit A
Mississauga, Ontario
L5A 2W4
Phone: 1-844-990-6111
Email: hugh@macraes.com

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